China Eastern Airlines

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China Eastern Airlines
中国东方航空公司
Zhōngguó Dōngfāng Hángkōng Gōngsī
200px
IATA ICAO Callsign
MU CES CHINA EASTERN
Founded 25 June 1988
Hubs
Secondary hubs
Focus cities
Frequent-flyer program Eastern Miles
Alliance SkyTeam
Subsidiaries
Fleet size 414
Destinations 217
Company slogan Traveling the globe, making dreams come true
Headquarters Shanghai Hongqiao International Airport
Shanghai, China
Key people Liu Shaoyong (Chairman)

Dong Haoqiang (COO)
Lou Feijiang (Assistant COO)
Ma Pingqiong (CFO)
Luo Kelin (Assistant CFO)

Hawei Dawei (Logistics Officer)
Revenue Increase CN¥85.25 billion (2012)[1]
Operating income Increase CN¥4.228 billion (2012)[1]
Net income Decrease CN¥2.808 billion (2012)[1]
Total assets Increase CN¥123.82 billion (2012)[1]
Total equity Increase CN¥22.93 billion (2012)[1]
Employees 68,874 (March, 2015)
Website ceair.com
Current headquarters at Shanghai Hongqiao Airport, shared with Shanghai Airlines

China Eastern Airlines Corporation Limited (simplified Chinese: 中国东方航空公司; traditional Chinese: 中國東方航空公司, colloquially known as 东航/東航, SSE: 600115 SEHK0670 NYSECEA) is an airline headquartered in the China Eastern Airlines Building,[2] on the grounds of Shanghai Hongqiao International Airport in Changning District, Shanghai, China.[3] It is a major Chinese airline operating international, domestic and regional routes. Its main hubs are at Shanghai Pudong International Airport and Shanghai Hongqiao International Airport,[4] with secondary hubs at Kunming Changshui International Airport and Xi'an Xianyang International Airport. China Eastern Airlines is China's second-largest carrier by passenger numbers. China Eastern and its subsidiary Shanghai Airlines became the 14th member of SkyTeam on 21 June 2011.[5]

In 2014, China Eastern Airlines carried 83.08 million domestic and international passengers with an average load factor of 73%.[6]

History and development

The old logo of China Eastern Airlines.
China Eastern Airlines A330-200 at Frankfurt Airport
China Eastern Airlines A320-200

China Eastern Airlines was established on 25 June 1988 under the CAAC Huadong Administration. In 1997, China Eastern took over unprofitable China General Aviation and also became the country's first airline to offer shares on the international market. In 1998 it founded China Cargo Airlines in a joint venture with COSCO. In March 2001, it completed the takeover of Great Wall Airlines.[4] China Yunnan Airlines and China Northwest Airlines merged into China Eastern Airlines in 2003.

The Chinese government has a majority ownership stake in China Eastern Airlines (61.64%), while some shares are publicly held (H shares, 32.19%); A shares, 6.17%. On 20 April 2006 the media broke the news of a possible sale of up to 20% of its stake to foreign investors, including Singapore Airlines, Emirates and Japan Airlines, with Singapore Airlines confirming that negotiations were underway.[7][8]

After receiving approval from the State Council of China, it was announced that on 2 September 2007 Singapore Airlines and Temasek Holdings (holding company which owns 55% of Singapore Airlines) would jointly acquire shares of China Eastern Airlines.[9][10] On 9 November 2007 investors signed a final agreement to buy a combined 24% stake in China Eastern Airlines: Singapore Airlines would own 15.73% and Temasek Holdings an 8.27% stake in the airline.[11] Singapore Airlines' pending entry into the Chinese market prompted the Hong Kong carrier Cathay Pacific to attempt to block the deal by buying a significant stake in China Eastern and voting down the deal together with Air China (which already held an 11% stake in China Eastern) at the shareholders' meeting in December 2007.[12][13] However, on 24 September Cathay Pacific announced that it had abandoned these plans.[14]

Air China's parent company, state-owned China National Aviation Corporation, announced in January 2008 that it would offer 32% more than Singapore Airlines for the 24% stake in China Eastern, potentially complicating the deal that Singapore Airlines and Temasek had proposed.[15] However, minority shareholders declined the offer made by Singapore Airlines. It is thought that this was due to the massive effort made by Air China to buy the 24% stake.[16]

On 11 June 2009 it was announced that China Eastern Airlines would merge with Shanghai Airlines.[17] The merger of China Eastern and Shanghai Airlines was expected to reduce excess competition between the two Shanghai-based carriers while consolidating Shanghai's status as an international aviation hub. In February 2010 the merger was completed. Shanghai Airlines became a wholly owned subsidiary of China Eastern Airlines. However, Shanghai Airlines retained its brand and livery. The new combined airline was expected to have over half of the market share in Shanghai, the financial hub of China.

In March 2012 it was announced that China Eastern was forging a strategic alliance with the Qantas Group to set up Jetstar Hong Kong, a new low cost airline to be based at Hong Kong International Airport, which would commence operations in 2013.[18] China Eastern would hold a 50% stake in the new airline, with the Qantas Group holding the other 50%, representing a total investment of US$198 million.[19]

In April 2013, China Eastern got a temporary permit to operate in the Philippines, but the Civil Aviation Authority of the Philippines required them to obtain a technical permit and an airport slot.[20][21]

In 2012, China Eastern was awarded the “Golden Ting Award” at the China Capital Market Annual Conference 2012, recognizing it as one of the 50 most valuable Chinese brands by WPP and ranking in the top ten of FORTUNE China's CSR Ranking 2013.

On September 9, 2014, China Eastern was introduced the new logo and new livery.[22]

The airline announced a 25% fall in earnings for 2014 from their net profit of 2.38bn Chinese Yuan in 2013. It commented that tougher competition from low-cost airlines and a newly launched high-speed rail network is affecting profitability.[23]

In 2015 the airline entered a partnership with Delta Air Lines in which Delta will buy a 3.55% share in China Eastern for $450m.[24]

Destinations

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China Eastern Airlines has a strong presence on routes in Asia, North America and Australia. The airline looks to exploit the domestic market potential as it boosts flight frequencies from Shanghai to other Chinese cities. The airline is also accelerating the pace of international expansion by increasing flight frequencies to international destinations. In 2007 it began operations to New York from Shanghai, making it the longest non-stop route for the airline. On 22 November China Eastern Airlines started twice-weekly seasonal flights on the Shanghai–Brisbane route but these flights didn't continue during 2010/11. Instead, the carrier operated charters to Cairns. On 9 August 2011, China Eastern started services to Honolulu from Shanghai, which marked the first ever direct service between mainland China and Hawaii.[25]

Countries with destinations of China Eastern Airlines (including seasonal and future destinations).
  China
  China Eastern Airlines Destinations

Codeshare agreements

As of January 2013, beside SkyTeam members, China Eastern Airlines has codeshare agreements with the following airlines:

Fleet

A China Eastern Airlines Airbus A330-300 shortly after departing Sheremetyevo Airport in 2011.
China Eastern Airlines Boeing 737-700
China Eastern Airlines Airbus A330-200 in new livery
China Eastern Airlines Airbus A321-231 in SkyTeam livery

China Eastern Airlines was the first Chinese carrier to place an order with Airbus. The backbone of the fleet is the A320 series, which are used primarily on domestic flights.

In 2005, China Eastern Airlines placed an order for 15 Boeing 787 Dreamliners. The airline subsequently cancelled its order owing to continuous delays, instead ordering Boeing 737 Next Generation aircraft.[31] On 18 October 2011, China Eastern Airlines placed an order for 15 Airbus A330.[32][33]

On 27 April 2012, China Eastern Airlines ordered 20 Boeing 777-300ERs from Boeing pending government approval. Some of these aircraft will replace its fleet of five Airbus A340-600s, which will be phased out by 2015.[34] The airline received its first Boeing 777-300ER aircraft on 26 September 2014.

On July 9. China Eastern announced that an additional 50 Boeing 737-800 are ordered. In 2015 the airline announced plans to acquire a further 15 Airbus A330 aircraft for delivery in 2017 and 2018.[35]

As of December 2015, China Eastern Airlines's fleet includes the following aircraft:[36][37][38][39]

China Eastern Airlines Passenger Fleet
Aircraft In Service Orders Passengers Notes
P J Y Total
Airbus A319-100 36 8 114 122
Airbus A320-200 161 69 8 150 158 Largest operator of A320. Deliveries until 2017
Airbus A320neo 70 TBA
Airbus A321-200 47 20 157 177
Airbus A330-200 5 24 240 264 '332'; with angled lie-flat business class in 2-2-2 arrangement
13 30 204 234 '33E'; with lie-flat business class in 2-2-2 arrangement
12 30 202 232 '33H'; with lie-flat business class in 1-2-1 arrangement
Airbus A330-300 15 24 268 292 '333'; business class in 2-2-2 arrangement
Boeing 737-300 5 148 148
Boeing 737-700 45 8 126 134
140 140
Boeing 737-800 60 60 8 162 170 50 additional B737-800 were ordered on July 9[citation needed]
12 150 162
Boeing 777-300ER 9 11 6 52 258 316 First aircraft delivered on 26 September 2014 [40]
Comac C919 20 TBA
Total 411 232

Livery Gallery

Eastern Miles

File:EasternMilesLogo.svg
Eastern Miles logo

China Eastern Airlines's frequent-flyer program is called Eastern Miles (simplified Chinese: 东方万里行; traditional Chinese: 東方萬里行). Shanghai Airlines, China Eastern's subsidiary, is also part of the program. Enrollment is free of charge. Eastern Miles members can earn miles on flights as well as through consumption with China Eastern's credit card. When enough miles are collected, members can be upgraded to VIP. VIP membership of Eastern Miles can be divided into two tiers: Golden Card membership and Silver Card membership. VIP membership can enjoy extra privileged services.[41]

Eastern Miles VIP Membership Tiers
Tier Level Benefits Requirements
Gold
  • Priority seat reservation 48 hours before flight takeoff
  • Priority for waitlisting and class upgrade
  • First Class Lounge Access with a companion
  • Extra Luggage Allowance: 40 kilograms (88 lb) for domestic flights and 20 kilograms (44 lb) for international flights
  • Priority baggage handling with First Class tag
  • Usage of check-in formalities at First Class Counter with a companion

80,000 Elite Points

Silver
  • Priority seat reservation 72 hours before flight takeoff
  • Priority for waitlisting and class upgrade
  • Business Class Lounge Access
  • Extra Luggage Allowance: 20 kilograms (44 lb) for domestic flights and 10 kilograms (22 lb) for international flights
  • Priority baggage handling with Business Class tag
  • Usage of check-in formalities at Business Class Counter

40,000 Elite Points

Cargo

China Cargo Airlines Boeing 747-400ERF

After the merger with Shanghai Airlines, China Eastern Airlines signaled that it would combine the two carriers' cargo subsidiaries as well. The airline's new subsidiary cargo carrier, consisting of the assets of China Cargo Airlines, Great Wall Airlines and Shanghai Airlines Cargo, commenced operations in 2011 from its base in Shanghai, China's largest air cargo market.[42] China Eastern Airlines signed a strategic co-operation framework agreement with Shanghai Airport Group, which controls both Shanghai Hongqiao International Airport and Shanghai Pudong International Airport. The airline will allocate more capacity to Pudong Airport to open more international routes and boost flight frequencies on existing international and domestic trunk routes.

China Cargo Airlines

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China Eastern Airlines's cargo subsidiary, China Cargo Airlines, is China's first all-cargo airline operating dedicated freight services using China Eastern Airlines' route structure. The cargo airline carries the same logo of China Eastern Airlines.

Incidents and accidents

In popular culture

  • A movie named "Crash Landing" was made by Shanghai Film Studio, based on the incident of China Eastern Flight 586. The airline name was eliminated, but the livery of the aircraft is recognizable.
  • China Eastern Airlines appears frequently on the Japanese air traffic control video game Air Traffic Controller.

See also

References

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  2. "Exhibit B." p. 2. "2550 Hongqiao Road Hongqiao International Airport China Eastern Airlines Building" (Archive)
  3. "China Eastern Airlines Corp. Ltd. (CEA)." Yahoo! Finance. Retrieved 2009-10-03.
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  7. Shanghai Daily[dead link]
  8. Channel News Asia[dead link]
  9. SIA approved to buy into China Eastern Flight Global, 31 August 2007
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  22. 东方航空正式发布全新VI体系, China Eastern Airlines
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  25. http://www.echinacities.com/news/China-Eastern-Airlines-to-Launch-Direct-Flight-to-Hawaii-from-August-9th
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  31. {{cite web|url=http://www.flightglobal.com/news/articles/china-eastern-abandons-787-order-for-737s-363530/ |title=China Eastern abandons 787 order for 737s |publisher=Flightglobal.com |date= |accessdate=2011-10-18} }
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  45. Aviation Week & Space Technology Vol. 169 No. 16, 27 October 2008, "Rerouted", p. 18
  46. Accident: China Eastern E145 at Shanghai on Jun 7th 2013, runway excursion, nose gear collapse. The Aviation Herald. 7 June 2013.

External links