KAGM

For the Los Lunas, New Mexico radio station that held the call sign KAGM at 106.3 FM from 2005 to 2013, see KDLW.

KAGM

City of license	Los Alamos, New Mexico
Broadcast area	Santa Fe, Albuquerque and Northern New Mexico
Branding	Wild 106.7
Slogan	New Mexico's Hottest Hits
Frequency	106.7 MHz
First air date	1987 (as KBOM)
Format	Rhythmic Contemporary
ERP	44,000 watts
HAAT	592 meters
Class	C0
Facility ID	65277
Callsign meaning	K American General Media (station owner)
Former callsigns	KPZA (1986) KBOM (1986-2000) KKPL (2000-2001) KZNM (2001-2007) KLVO (2007-2011) KDLW (2011-2013)
Owner	American General Media
Sister stations	KABG, KARS, KDLW, KHFM, KLVO, KSFE
Webcast	Listen Live
Website	wild1067.com

KAGM (106.7 MHz) is a radio station licensed to Los Alamos, New Mexico. It is owned by American General Media and has a Rhythmic Contemporary format branded as "Wild 106.7". Its studios are located on Carlisle Blvd in Northeast Albuquerque and the transmitter tower is located west of Los Alamos, New Mexico.

Station History

For more than a decade, 106.7 FM was home to an Oldies format for northern New Mexico as KBOM-FM branded as "K-Bomb" with slogan: Oldies Blast From the Past!. The name referenced the city of license Los Alamos as being the birthplace of the atomic bomb. In 2000, it would be acquired by American General Media, which already had its own oldies station on KABG-FM. However, the K-Bomb format would relocate to the 94.7 frequency in Santa Fe, although AGM would acquire that station as well and would bring a permanent end to K-Bomb in 2002.

In early 2001, AGM would launch "The Planet" on 106.7 as KKPL-FM with a modern rock format that used the slogan World Class Modern Rock. However, soon after its debut, Citadel Communications, a major player in the Albuquerque/Santa Fe radio market, would change two of its stations to rock formats, including a similar format on 103.3 FM as well as a classic rock station to compete against Clear Channel, which had owned most of the market rock radio stations at the time. This would put KKPL in competition with about six other area rock stations for advertising revenue. Longtime KTEG morning host "Buck" was among the local personalities at this short-lived station.

Therefore, in late September 2001, after only nine months on the air, AGM had thrown in the towel and changed 106.7 to a Spanish language music format as "Radio Sol" with call letters KZNM-FM. Initially, "Sol" had emulated the long running format on local public radio station KANW-FM 89.1, which features New Mexico based Spanish language music artists. The commercial effort did not succeed and the format on KZNM would eventually shift to Spanish oldies in 2004. KZNM was consistently the lowest Arbitron rated FM station in the Albuquerque radio market and failed to make several ratings books.

106.7 FM's broadcast was upgraded to 44,000 watts effective radiated power in early 2007; it previously broadcast at 15,000 watts.

In March 2007, it switched to Regional Mexican as "La Ley", but in November 2007, AGM moved its other Regional Mexican station KLVO-FM "Radio Lobo" from 97.7 FM to 106.7 FM.

"Radio Lobo", meanwhile, was launched in early 1995 on 97.7 FM and had been the top Arbitron rated Spanish-language radio station in Albuquerque for many years, but its competitor, Univision-owned KJFA "La Jefa", had turned up efforts to compete with Lobo in early 2007. It had moved to a stronger signal and added the Piolin morning program, which has resulted in better ratings and creating a more competitive battle in the format. 106.7 has a similar coverage area as KJFA, but uses less than half the power as the 100 kW signal on 105.1. The new signal, along with other programming changes, proved to be ineffective for KLVO, as KJFA would go on to become the top Regional Mexican music station and often the top rated Spanish-language radio station in the market. KLVO's ratings would continue to sink to dramatic lows by the end of the 2000s, falling far behind KJFA and other area Spanish-language radio stations. The format was dropped on January 31, 2011, after about 16 years on the air. However it has since been revived on the original 97.7 frequency.

On January 31, 2011, AGM moved its Mainstream Top 40 station branded as "OMG! Radio" and the KDLW call letters from 97.7 to 106.7. "OMG!" was launched on August 24, 2009 on the 97.7 FM frequency with a mainstream top 40 format, shifting away from an underperforming rhythmic top 40 format that was previously airing on that station for more than a year and a half. "OMG!" competed against KKOB-FM, and since May 2012, KLQT, for listeners creating a three way market race in the format. On January 31, 2011, "OMG!" began broadcasting on the 106.7 signal, which has a more clear signal in most of the Albuquerque area than 97.7, as well as extending its reach to areas in northern New Mexico, including Santa Fe. The broadcast on 97.7 ended on February 17, 2011, when 97.7 flipped to a Contemporary Christian format as "Shine 97.7".

Personalities on "OMG!" included Jeff and Jamie in the morning, as well as Stephanie in middays, Justin Case in afternoons, and Vanilla John at night.

KAGM's Rhythmic format originally launched on July 20, 2009 on 106.3. The new station was branded as "Power 106" with slogan "Where Hip-Hop Lives". In late 2010, "Power" began to mix current rhythmic hits with old-school hip hop/R&B using a new slogan "Today and Back in the Day". Mornings originally featured the syndicated Big Boy's Neighborhood. However, in October 2011, KAGM replaced Big Boy's Neighborhood with Double J In The Morning to take over the morning show. Double J came from KHTN where hosted afternoons and was also the imaging director and promotions director while simultaneously working part-time at KDND as an on-air personality. Double J is currently the assistant program director for KAGM and assistant program director and music director for sister station KDLW as well a hosting his daily show Monday thru Friday 6am to 10am MST. In September 2014 "Lyndsie Lohan The Intern" was hired and almost immediately she began earning nicknames for herself. Some of the most memorable are "Snaggletooth" or "The Can Opener". Nicknames given to her by listeners because of her oblong tooth on the left side of her mouth.

On April 1, 2013, at 8 AM, the rhythmic/urban format previously airing on 106.3 moved up to the 106.7 frequency along with the KAGM callsign, displacing the "OMG!" Mainstream Contemporary Hit format, and rebranded as "Power 106.7".

On April 4, 2014 former KKSS airstaff including program director DJ Lopez, afternoon host Johnny V, night host MQ all joined KAGM replacing the former airstff with the morning show staying the same. DJ Lopez is now the PD and midday host at KAGM as well as PD at sister stations CHR/Top 40 KDLW "Z 106.3" and Alternative KARS "Area 102.9" while Johnny V and MQ reprise their shifts at KAGM. They were also joined by Julian Robles of Regional Mexican KJFA who now joins AGM's KLVO. A little earlier the station had also gone from "Today and back in the day" to returning to the current-based rhythmic contemporary format and slogan "Where Hip-Hop Lives!" admist the recent launches of "old school" formats on iHeartMedia's Hot 95.1 and Univision's Yo! 101.3 putting the station in direct competition with KKSS again as well as iHeartMedia's 100.9 The Beat.

On December 15, 2015, amidst middling ratings and a "restructuring" of the station, the entire airstaff (except program director Picazzo Stevens) of Power was let go and 106.7 began running jockless. On December 28th at Noon, KAGM rebranded as "Wild 106.7", dropping its R&B/Hip-Hop lean in favor of a more pop-leaning direction, but retained its Rhythmic Top 40 format.

Former logos

File:Power 106.7 logo.gif

External links

• Power 106.7 Website
• Query the FCC's FM station database for KAGM
• Radio-Locator information on KAGM
• Query Nielsen Audio's FM station database for KAGM