Siddhartha Lal

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Siddhartha Lal
सिद्धार्थ लाल
Siddhartha Lal, Managing Director and Chief Executive Officer, Eicher Motors, India, at the World Economic Forum on India 2012.jpg
Siddhartha Lal at the World Economic Forum
Residence Delhi, India
Nationality  India
Education Postgraduate diploma in Mechanical engineering
and Master of Science in Automotive engineering[1]
Alma mater The Doon School,
St. Stephen's College,
Cranfield University,
University of Leeds[1]
Occupation Businessperson
Years active 1999 - date
Organization Eicher Motors
Known for Turnaround of Royal Enfield[2]
Salary 53.7 million (US$797,982)[1]
Title CEO & MD of Eicher Motors,
Director of Eicher Goodearth Limited and
Chairman & MD of
VE Commercial Vehicles[1]
Board member of Eicher Motors Ltd,
Eicher Goodearth Ltd,
Eicher Investment Pvt Ltd,
Eicher Holding Pvt Ltd,
Eicher Polaris Pvt Ltd,[3]
VE Commercial Vehicles Ltd[1]
Spouse(s) Natasha Lal[4][5]
Parent(s) Vikram Lal (father)
Anita Lal (mother)
Relatives Simran Lal (sister)[6]

Siddhartha Lal (Hindi: सिद्धार्थ लाल) is an Indian entrepreneur and businessman. Siddhartha is the son of Vikram Lal and is the Chief executive officer and Managing Director of Eicher Motors, a Director of Eicher Goodearth Limited and Chairman & MD of VE Commercial Vehicles.[1] Siddhartha Lal is credited with the turnaround and revival of the legendary Indian motorcycle "Royal Enfield Bullet" (manufactured by Royal Enfield).[2][7]

Early life and education

Siddhartha Lal is son of Vikram Lal who was the Chief executive officer of Eicher Motors.[8] Like his father, Siddhartha too attended The Doon School for his secondary education. After completing his twelfth grade, Lal attended the St. Stephen's College in Delhi and attained Bachelor of Arts degree in economics in the year 1994. Between 1996-1998, he attained Postgraduate diploma in Mechanical engineering from Cranfield University and Master of Science degree in Automotive engineering from University of Leeds in United Kingdom.[1][9]

Career

Siddhartha Lal, after completing his education started working with MAN Nutzfahrzeuge AG. He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades.[10][11] “Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles,” Siddhartha said in a 2015 interview.[12]

In Jan 2004, Lal was appointed as the Chief operating officer of Eicher Motors.[12] On 1 May 2006, Siddhartha Lal took over as the Chief executive officer and Managing Director of Eicher Motors.[1][9]

Positions held

Position Company
CEO & MD Eicher Motors
Director Eicher Goodearth Limited
Chairman & MD VE Commercial Vehicles
Director Eicher Goodearth Holdings
Director Eicher Holding
Director Eicher Investments
CEO & MD Royal Enfield Motorcycles
Director Design Intent Engineering
Director Hoff & Associates

Personal life

Siddhartha Lal relocated from Delhi[13] to London,[11] in August 2015, in order to be close to Royal Enfield's new R&D centre in Leicestershire.[14] "We are in the process of developing engines for the international markets and lots of developmental work is happening in the UK. It is for that I have decided to move to the UK for one year," he said.[15][16]

See also

References

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