Alliance for Open Media

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Alliance for Open Media
Alliance for Open Media logo.png
Abbreviation AOMedia
Formation September 1, 2015 (2015-09-01)
Purpose Develop a royalty-free video format

The Alliance for Open Media (AOMedia) is a non-profit organization whose first project is to develop a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC.[1][2] The founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla, and Netflix.[1][2] The collaboration goal for the future of this joint development foundation is to "avoid more patent and licensing battles that have been a big roadblock to innovation."[3] The alliance also aims to provide competition to the Moving Picture Experts Group, who provide backing for the video data compression methods most commonly in use in 2015.[3] The project will release new video codecs as free software under the Apache 2.0 license and will use elements from Daala, Thor, and VP10.[4]


On September 1, 2015, the Alliance for Open Media was announced with the goal of developing a royalty free video format as an alternative to e.g. the licensed H.264 and HEVC.[1][2] The plan is to release the video format by 2017.[2][5]

On April 5, 2016, the Alliance for Open Media announced that AMD, ARM, and NVIDIA had joined.[6]

AOMedia Video

AOMedia Video, also called AV1, will be developed as a new open source video format.[6][7] The Alliance’s main goal is to create and deliver a next-generation high-quality open video compression codec and format that is optimized for streaming media over the internet, for both commercial and non-commercial content, including user-generated content.[6] AOMedia is planning for AV1 to be completed by March 2017.[7]



  1. 1.0 1.1 1.2 "Alliance for Open Media established to deliver next-generation open media formats" (Press release). Alliance for Open Media. 1 September 2015. Retrieved 5 September 2015. [self-published source]
  2. 2.0 2.1 2.2 2.3 Stephen Shankland (2015-09-01). "Tech giants join forces to hasten high-quality online video". CNET. Retrieved 2015-09-01. 
  3. 3.0 3.1 Lamm, Greg (3 September 2015). "Why Microsoft and Amazon are working with Google and Netflix to make video streaming faster". Puget Sound Business Journal. Retrieved 5 September 2015. 
  4. David Bryant (2015-09-01). "Forging an Alliance for Royalty-Free Video". Mozilla. Retrieved 2015-09-01. 
  5. Jan Ozer (2015-09-01). "Amazon, Google, and More Working on Royalty-Free Codec". Retrieved 2015-09-02. 
  6. 6.0 6.1 6.2 "The Alliance for Open Media Welcomes New Members and Announces Availability of Open Source Video Codec Project". Alliance for Open Media. 2016-04-05. Retrieved 2016-04-07. 
  7. 7.0 7.1 "A Progress Report: The Alliance for Open Media and the AV1 Codec". 2016-04-12. Retrieved 2016-04-13. 

See also

External links