Bouchra Jarrar

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Career

Bouchra Jarrar

Bouchra Jarrar was a student at the École Duperré[1] at age 21 and graduated three years later. She has worked for lingerie brand Capucine Puerari[2] as well as for the jewelry department of Jean Paul Gaultier.[2]

In 1996, she started working with Nicolas Ghesquière for Balenciaga.[1] This lasted ten years. She then worked for Scherrer[2] for a short time, before becoming the director of Lacroix's haute couture studio, which she ran until 2009.

In January 2010, she started her own brand,[1] presenting her collections once a year, during Paris Fashion Week.[3] From 2010 to 2013, she was a guest member of the Chambre syndicale de la haute couture. Since December 2013, she is an official member,[4] her fashion house being able to use the term "haute couture".[5]

Since 2012, she is a Chevalier of the Ordre des Arts et des Lettres.

In March 2016 french fashion house Lanvin had been appointed Artistic Director.[6]


Style

Bouchra Jarrar is inspired by real life, the spirit of time and whatever she observed when she walks in Paris. She defines her house style: “ My designs are simple. Outfits with trousers and not spectacular dresses that I could make… But no, I don’t want “my” women to dream, I just want her to imagine herself wearing my clothes”, thus referring to a wearable wardrobe. Bouchra Jarrar's style is recognized as minimalist.

She once said that high fashion "must be the reflection of the street".[7]

For the fall/winter 2014-2015, she made the sportswear style look chic.[8]

« Joining Lanvin meets a desire to expend my creation to wider fields of expression,” said the 45-year old designer upon the announcement. “The company’s ateliers possess extraordinary expertise, and it is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”

References

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Further reading

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