Ching's Secret
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File:Chings-secret-logo.png
Ching's Chinese Desi Chinese
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| Food | |
| Industry | Food Manufacture |
| Genre | Desi Chinese |
| Founded | 1996 |
| Founder | Ajay Gupta |
| Headquarters | Mumbai, India |
| Products | Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients. |
| Parent | Capital Foods Pvt. Ltd. |
| Slogan | I Love Desi Chinese |
| Website | http://www.chingssecret.com |
Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching's Secret is owned by Capital Foods Pvt Ltd.[1][2]
Contents
History
Due to social unrest, upheavals and invasions in China, many Chinese started migrating to other regions and countries. Chinese immigrants have been settling in India from centuries ago. But their communities and settlements in Chennai, Mumbai and Kolkata became more prominent towards the end of the 18th century. Wherever they settled down, a ‘Chinatown’ sprang up. Even today there is a sizeable Chinese community in Tangra, Kolkata. Descendants of the immigrants have immersed themselves into the local culture and have their own Indo-Chinese communities.
Desi Chinese
When Chinese immigrants in India started incorporating Indian masalas into their cooking, and when the locals adapted Chinese cooking techniques and seasoning to suit their tastes, they ended up creating a whole new cuisine in India: Desi Chinese. Indians fell in love with this fusion of Indo-Chinese flavours and have made it their own, by constantly evolving the cuisine and adding their own touches to it. There are new Desi Chinese dishes constantly being created using a blend of Indian-Chinese flavours, and given Chinese-sounding names such as Schezwan Bhajiya, Chinese Samosa, Schezwan Paneer, Chinese Bhel, Paneer Fried Rice and so on.
Today Desi Chinese is the second most popular cuisine in India. Though each region in India have their own ethnic specialities, they will also have their version of Desi Chinese. Regional Indian dishes themselves have not travelled so uniformly across the country. In the South, it’s more difficult to get Northern style Tandoori Chicken – than it is to get Desi Chinese. Similarly, while South Indian dishes are not available all over the North, Desi Chinese food can be found just about everywhere.
Varieties of Desi Chinese
Across the length and breadth of India, from Kashmir to Kanyakumari, there are hundreds of versions of Desi Chinese dishes. The ingredients, spices and seasoning vary from region to region. Chicken 65 in South India is tempered with curry leaves. In the North, chaat masala powder is sprinkled on Gobi Manchurian. Some say Chilli Chicken originated from Andhra Pradesh since it’s so spicy. Schezwan is a popular flavour and is blended with several dishes. Udupi restaurants serve Schezwan Dosas. Schezwan Chicken Tikka has been added to Biryani. A popular momo dip is Schezwan Chutney. There’s even a food cart offering of Schezwan Bhel.
Desi Chinese is ‘Soul Food’
Indians are so used to their version of Desi Chinese, that they have started demanding it wherever they settle. Now all over the world there are Indian Chinese restaurants serving the unique dishes that whet the appetites of Indians. People refer to Desi Chinese by many different names: Rasta Chinese, Canteen Chinese, Punjabi Chinese, Mughlai Chinese, Udupi Chinese, Manchurian Chinese, Indian Chinese and Hakka Chinese. But whatever be the name, the dishes are a unique blend of Indian and Chinese spices and flavours that appeal to the Indian palate.
Desi Chinese Street Food
In any food street in India, it’s easy to spot a Desi Chinese fast food cart. The distinct aromas and rhythmic ‘tak-a-tak’ sound of metal spoons stir-frying food in huge woks identify them. The names of these carts also have an Indo-Chinese ring to them: Chopstix, Rice Bowl, Chop Chop, China Chowk, Stomach. Besides the ubiquitous Chowmein and Fried Rice, they offer ‘dry’ items such as Chicken Lollipops, and ‘gravy’ items that have Manchurian sauce, Schezwan sauce or a Sweet and Sour sauce. These Chinese fast food carts have popularized Desi Chinese food so much so that people are more familiar with Desi Chinese dishes than they are with regional Indian specialities.
Ching’s Secret
On seeing the Indians’ huge appetite for Desi Chinese food and observing that the Chinese food products being produced in India were in the unorganized sector and suffered from hygiene problems, Capital Foods created Ching’s Secret. A brand that specifically caters to the ever-growing Indian demand for Desi Chinese food by offering an array of food products that are hygienically manufactured using the latest technology. Since Chowmein was so popular, Ching’s Secret first came out with Egg and Vegetarian versions of Hakka Noodles. In fact Ching’s was the first to name them ‘Hakka’ Noodles. Today ‘Hakka Noodles’ is synonymous with Chowmein. Ching’s then offered a range of essential Chinese condiments – soy sauce and green and red chilli sauces – that are required to make Chowmein and Fried Rice.
Noticing that people usually went out to have Chinese food, or ordered in Chinese food, Ching’s Secret saw an opportunity to make Desi Chinese more accessible to Indian homes. By researching the flavours and foods that were most popular, Ching’s Secret dedicated itself to new product development. The range of products and flavours that Ching’s Secret offers are in a category of their own and unmatched by any other food brand in India. They include Hakka Noodles, Sauces, Sauce Mixes, Instant Noodles, Instant Soups, Chutney, Masalas and Frozen Meals. Today Ching’s has become synonymous with Desi Chinese food in India and across the globe.
Products
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Ching’s Secret Noodles
Ching’s Secret Hakka Noodles are unflavoured and come in both Vegetable and Egg versions. The Instant Noodles Desi Chinese flavours are Schezwan, Manchurian, Hot Garlic and Chowmein.
Ching’s Secret Sauces
The bottled Ching’s Secret Sauces are Dark Soy Sauce, Green Chilli Sauce, Red Chilli Sauce, and Chilli Vinegar.
Ching’s Secret Sauce-Mixes
The Ching’s Secret Sauce-Mixes are Manchurian, Schezwan and Paneer Chilli.
Ching’s Secret Instant Soups
The Ching’s Secret Instant Soups come in these Desi Chinese flavours: Manchow soup, Mix Veg Soup, Hot & Sour Soup, Sweet Corn Veg Soup, Tomato Soup.
Ching’s Secret Masalas
The Ching’s Secret Desi Chinese Masala range has Chicken 65, Veg Manchurian, Paneer Chilli, Schezwan Fried Rice, Chicken Chilli and Chowmein.
Ching’s Secret Schezwan Chutney
Ching’s Secret Schezwan Chutney is made of a blend of red chillies, pungent ginger-garlic, Schezwan pepper and Desi Chinese flavours.
Ching’s Secret Frozen Entrées
Ching’s Secret Frozen Entrées are an array of ready-to-eat portioned meals. The products offered are Manchurian Pocket Sandwich, Manchurian Rice Bites, Paneer Chilli Pocket Sandwich, Schezwan Pocket Sandwich, Schezwan Taka Tak Cocktail Spring Roll, Paneer Chilli Samosa, Paneer Chilli and Veg Spring Roll.
Ching’s Secret Packet Sauces
Ching’s Secret Packet Sauces are 90gm sachets and include Dark Soy Sauce, Green Chilli Sauce, Red Chilli Sauce and Sweet & Hot Sauce. The sachets have nozzles and are travel-friendly.
Social initiatives
India Ke Hunger Ki Bajao
Ching's Secret launched India ke Hunger Ki Bajao, a global fund raising drive to fight hunger amongst underprivileged school children in India. The campaign was launched on 26th May with a video featuring Ranveer Singh. [3] Ching's Secret initiative seeks donation for The Akshaya Patra Foundation's mid-day meal programme, which currently serves 1.4 million children across schools in India. [4] India Ke Hunger Ki Bajao has helped raise more than Rs.1.8 crores in donations so far. [5]
References
- ↑ http://www.capitalfoods.co.in/brands.html
- ↑ http://www.capitalfoods.co.in/privatelabels.html
- ↑ http://www.campaignindia.in/Video/395275,chings-and-ranveer-singh-look-to-8216bajao8217-hunger-in-india.aspx
- ↑ http://www.theguardian.com/sustainable-business/2015/jul/22/indian-companies-target-children-push-green-messages-sell-products
- ↑ http://www.hungerkibajao.com/
External links
- Ching's Secret website
- Ching's Secret on Facebook
- Ching's Secret on TwitterLua error in Module:WikidataCheck at line 28: attempt to index field 'wikibase' (a nil value).
- Video on YouTube
