Good Hair Day
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good hair day, every day
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| Privately held | |
| Industry | Hair styling |
| Founded | 2001 |
| Founder | Martin Penny, Gary Douglas and Robert Powls |
| Headquarters | Bridgewater Place, Leeds, United Kingdom |
| Revenue |  ₤50,360,000 (2006) |
| ₤9,600,000 (2006) |
|
| Parent | Lion Capital LLP |
| Website | www |
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, UK.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]
Contents
Company Foundation & History
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold 11 months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in 2013 for approximately £300 million.[14]
By 2013, the company had sales over £150 million, more than doubling since 2007, selling over 2 million styling irons through 50,000 salons worldwide.[4]
Products
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[15] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[16] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[17]
Advertising and sponsorship
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality TV show The Salon.[18] The company has also featured prominently on Australia’s Next Top Model.[19]
In 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[20][21]
Singer Katy Perry was named the face of ghd in 2011.[22][23] In October 2011, ghd launched the "Scarlet Collection" with Perry as the face of the campaign, and photos shot by renowned photographer David LaChapelle.[24]
ghd has partnered with Victoria's Secret for a multi-year sponsorship of its annual fashion show.[25] The company is the first ever hair tool sponsor for a Victoria's Secret fashion show.[5]
Endorsements
The brand has attracted endorsements from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston being prominent users of ghd products.[6]
Charity
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[26] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[27] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[28]
References
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