ItsOn
| Private | |
| Industry | Telecommunications |
| Founded | 2008 |
| Headquarters | Redwood City, California, United States |
|
Area served
|
Worldwide |
|
Key people
|
Greg Raleigh, Chairman and CEO. Thierry Chassaing, Senior VP of Product & Engineering Charles Giancarlo, Founder |
| Website | www |
ItsOn is an American telecommunications company based in Redwood City, California that develops cloud-based solutions for enhancing the performance of mobile networks. ItsOn’s software platform gives mobile network operators the ability to offer granular and flexible, user-customizable services. Users may select and change mobile voice, text, and data services, as well as manage devices, plan sharing and permissions, directly from smart devices at any time.
ItsOn launched a mobile virtual network operator (MVNO) service, Zact Mobile, in 2013.[1] Zact Mobile has received the National Parenting Center’s Seal of Approval for its family-oriented features and pricing.[2]
Contents
Technology platform
ItsOn was the first company to develop and commercialize a Network Function Virtualization (NFV) platform that replaces the traditional hardware-based 3GPP policy control plane. ItsOn’s cloud-based solution enables mobile operators to create and sell new services and provides users the ability to purchase mobile services in real-time directly from their smart devices.[3]
The ItsOn technology platform overlays existing infrastructure and extends service policy control to the edge of the network.[4] The platform works with existing billing systems and networks. The overlay consists of a service controller, a service design center, and device clients.[5][6][7]
Services
ItsOn’s “Smart Services” enable mobile operators to respond to mobile users’ changing needs. Rather than choose from a limited selection of predefined plans, mobile users can buy exact amounts of each type of service desired.[8] Data may be purchased by quantity (for all uses) or for specific applications (such as Facebook).[9] Service plans may be shared between devices and family members as determined by the account owner. Service plans may be changed as devices and user habits change. Child curfews may be defined and applied to both mobile and Wi-Fi networks.[10] Users are notified as they approach current usage limits.[11]
ItsOn’s Smart Services allow operators to introduce self-service capabilities that reduce the need for expensive and time-consuming telephone and in-store support. Users may add devices to their plans, monitor and purchase desired types and quantities of service, and control the use of specific applications via the ItsOn client application.
ItsOn’s Smart Services enable advertisers and businesses with rewards programs to provide sponsored services.[12] Operators can offer “MVNO-in-a-box” solutions that allow value-added resellers to package devices with services.[13] The ItsOn client application also serves as a vehicle for upselling premium services such as international roaming.
The ItsOn Smart Services platform may be employed by mobile device OEMs, device OS developers, and M2M developers (as well as mobile network operators and MVNOs) to create, test, and deliver new features and services. The platform can be used to conduct initial consumer research, test consumer value propositions, fine-tune user experiences, create new offers (via the ItsOn Service Design Center), develop customer care solutions, and provide detailed analytics.[14]
Company history
ItsOn was founded by Greg Raleigh and Charlie Giancarlo in 2008. ItsOn received just over $3 million in seed and venture round funding from 2009 to 2011, and $15.5 million in Series B funding (led by Andreessen Horowitz) in 2012.[15][16]
ItsOn announced its Zact Mobile service in May 2013.[17] The company announced an agreement with Best Buy Mobile in November 2013 to make Zact Mobile available in more than 400 stores throughout the United States.[18] Zact currently offers handsets made by LG, Samsung, and ZTE.[19][20] In December 2013, Zact introduced a “kid-friendly” smartphone that is pre-loaded with Disney apps and content, and that parents can remotely control using either another Zact phone or a smartphone running Zact Control.[21]
On December 10, 2015, ItsOn announced its $12.5m raised in funding from Verizon Ventures, Andreessen Horowitz and Tenaya Capital.[22]
See also
References
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