Mainstream Sellout

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Mainstream Sellout
File:Machine Gun Kelly - Mainstream Sellout.png
Studio album by Machine Gun Kelly
Released March 25, 2022
Genre Pop-punk[1][2]
Length 40:18
Label
Producer
Machine Gun Kelly chronology
Tickets to My Downfall
(2020)
Mainstream Sellout
(2022)
Singles from Mainstream Sellout

Mainstream Sellout is the sixth studio album by American musician Machine Gun Kelly, released on March 25, 2022, via Bad Boy Records and Interscope Records. It is his second collaborative project with drummer and producer Travis Barker, following 2020's Tickets to My Downfall. In August 2021, the album was announced under its original title, Born with Horns, by which it was known until being renamed in January 2022.

The album serves as a continuation of Kelly's transition into the pop-punk genre. It was met with mixed reviews from critics. Kelly will embark on the Mainstream Sellout Tour throughout 2022 to promote the album.[3]

Background

The album was first announced on August 9, 2021,[4] where Kelly and collaborator Travis Barker revealed matching tattoos of the phrase "born with horns", the album's previous title.[5] Kelly announced that he and Barker were "back for round two", a reference to his fifth album Tickets to My Downfall, his first collaboration with Barker.[6] Barker will return to produce Mainstream Sellout.[7][8]

The album's lead single, "Papercuts", was released on August 11, 2021.[9][10][11] The accompanying music video was directed by Cole Bennett.[12][13] A 20-second teaser of a song was teased on Instagram prior to the album announcement: the post was captioned "Signed a deal; I got papercuts", which matched the lyrics in the clip.[14] Previews teased that he had shaved his head for the music video, though it was later revealed to be a bald cap.[11] The song has led journalists to believe he was continuing in the pop punk direction of Tickets to My Downfall.[15][10] The song addresses Kelly's struggles with his own fame.[16]

In October 2021, Kelly described the album as "darker" and more "guitar-heavy" than Tickets to My Downfall. He also hinted at a New Year's Day release date.[17] On January 31, 2022, Kelly announced that the album had been retitled to Mainstream Sellout.[18] On February 4, 2022, Kelly announced the release date of the album and released the second single "Emo Girl" featuring Willow.[19] On March 4, 2022, Kelly released the third single, "Ay!" with Lil Wayne.[20] On March 14, 2022, Kelly revealed the album cover and the tracklist using a series of Dolce & Gabbana designed clothing items that featured the song titles.[21] The album cover attracted comparisons to that of Japanese Breakfast's 2021 album Jubilee,[22] though Michelle Zauner denied the similarities, feeling the comparisons were manufactured to try to create controversy.[23] On March 16, 2022, after having performed "Maybe" during Emo Nite in Los Angeles,[24] Kelly released the track as the fourth single of the album. The song features the lead vocalist, Oliver Sykes, of British rock band Bring Me the Horizon.[25] The album was released on March 25, 2022.[26]

Reception

Professional ratings
Aggregate scores
Source Rating
Metacritic 54/100[27]
Review scores
Source Rating
AllMusic 2.5/5 stars[2]
Clash 6/10[28]
The Guardian 3/5 stars[29]
The Independent 2/5 stars[30]
Kerrang! 3/5 stars[31]
NME 4/5 stars[1]
Pitchfork 5.8/10[32]
Rolling Stone 2.5/5 stars[33]
Sputnikmusic 1.0/5[34]

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album has an average score of 54 out of 100, which indicates "mixed or average reviews" based on 9 reviews.[35]

In a positive review, NME described the album as "no complacent victory lap" from Tickets to My Downfall, praising the album for having "a relatable sense of angst" that will "continue to speak to the millions who see Machine Gun Kelly as the saviour of punk rock", concluding that "though it inevitably lacks the shock of the new that made Downfall so exciting...it seems that, like the pop-punk revival itself, Machine Gun Kelly won't run out of steam any time soon."[1] AllMusic noted that while the music was filled with "big, distorted guitars, simplistic but catchy hooks, and Barker's tight, snappy drumming", they found it to be not as good as Tickets to My Downfall, with it being "lighter on ideas and cohesion".[2]

Charles Aaron of Rolling Stone named the tracks "evolving, not-very-joyful noise" while opining "his buzzsaw-bubblegum can be entertaining. But he needs to realize that 'introspective' songwriting is about more than just yelling about how much you suck."[36] Jesper L. of Sputnikmusic gave the album one out of five, ending his negative review stating that the album "proves that you don't need musical talent to make it big in the music scene".[34] Helen Brown of The Independent called the album "dull", "formulaic", and "the kind of thing you'd expect to hear in the Vans outlet of your local shopping mall".[37] Neil McCormick of The Daily Telegraph opined that "the music hits you, not with a roar, but a very loud meh".[38] Jake Richardson of Kerrang! stated the album "is the weakest record of MGK's rock era so far", although he specifically pointed out "5150" as "MGK's rock dalliance at its most effective".[39] Alim Kheraj of The Guardian named the record "entertaining but cliched".[40] Emily Swingle of Clash opined that the album was "a brash but ultimately shallow return" and that "it's a shame that Kelly couldn't release a follow-up equally as fresh and fluid", but did name "Sid & Nancy" and "Twin Flame" as standout tracks.[41] Arielle Gordon of Pitchfork wrote that "the enfant terrible of the pop-rock revival wades deeper into the genre, coming back with even less than before" and that it "too often feels like a concept album about rock."[42]

Commercial performance

Mainstream Sellout debuted atop the US all-format Billboard 200 albums chart dated April 9, 2022, moving 93,000 album equivalent units. The figure includes 42,000 pure album sales, also making it the highest-selling album of the week. It is Kelly's second US number-one album.[43] In Australia, it debuted atop the ARIA Albums Chart, becoming Kelly's first number-one album in the country.[44]

Track listing

Mainstream Sellout track listing
No. Title Producer(s) Length
1. "Born with Horns"  
  • T. Barker
  • Long
2:27
2. "God Save Me"  
  • T. Barker
  • SlimXX
  • BazeXX
3:00
3. "Maybe" (featuring Bring Me the Horizon)
  • T. Barker
  • SlimXX
  • BazeXX
  • Fedi
  • Long
2:50
4. "Drug Dealer" (featuring Lil Wayne)
  • T. Barker
  • SlimXX
  • BazeXX
  • Fedi
  • Machine Gun Kelly
2:52
5. "Wall of Fame (Interlude)" (featuring Pete Davidson)   0:32
6. "Mainstream Sellout"  
  • T. Barker
  • Long
1:47
7. "Make Up Sex" (featuring Blackbear)
  • T. Barker
  • Fedi
2:02
8. "Emo Girl" (featuring Willow)
  • T. Barker
  • Long
2:39
9. "5150"  
  • T. Barker
  • Long
2:54
10. "Papercuts" (album edit)
  • T. Barker
  • Long
3:01
11. "WW4"  
  • T. Barker
  • Long
1:12
12. "Ay!" (featuring Lil Wayne)
  • T. Barker
  • BazeXX
  • SlimXX
2:04
13. "Fake Love Don't Last" (featuring Iann Dior)
  • T. Barker
  • Fedi
  • Tedder
  • KBeaZy
2:23
14. "Die in California" (featuring Gunna, Young Thug and Landon Barker)
  • T. Barker
  • Currie
3:27
15. "Sid & Nancy"  
  • T. Barker
  • Long
  • Fedi
  • Strock
  • Morgoth Beatz
3:09
16. "Twin Flame"  
  • T. Barker
  • Long
  • Fedi
  • Machine Gun Kelly
3:59
Total length:
40:18

Notes

  • All tracks are stylized in all lowercase.

Personnel

  • Machine Gun Kelly – vocals (all), guitars (1, 4, 6, 7, 9, 13, 15), co-production (all)
  • Travis Barker – drums (1, 2, 4, 6–16), production (all)
  • Nick Long – guitars (all), production (1, 3, 6, 8–12, 15, 16)
  • Omer Fedi – guitars (13, 15, 16), production (4, 7, 13, 15, 16)
  • Steve Basil – bass (1, 2, 4, 6–16), keyboards (8, 12, 16)

Guest musicians

Charts

Chart performance for Mainstream Sellout
Chart (2022) Peak
position
Australian Albums (ARIA)[45] 1
Austrian Albums (Ö3 Austria)[46] 3
Belgian Albums (Ultratop Flanders)[47] 6
Belgian Albums (Ultratop Wallonia)[48] 40
Canadian Albums (Billboard)[49] 1
Czech Albums (ČNS IFPI)[50] 2
Danish Albums (Hitlisten)[51] 17
Dutch Albums (MegaCharts)[52] 6
Finnish Albums (Suomen virallinen lista)[53] 10
French Albums (SNEP)[54] 81
German Albums (Offizielle Top 100)[55] 3
4
Italian Albums (FIMI)[56] 10
Lithuanian Albums (AGATA)[57] 29
New Zealand Albums (RMNZ)[58] 4
Norwegian Albums (VG-lista)[59] 5
Scottish Albums (OCC)[60] 2
Spanish Albums (PROMUSICAE)[61] 15
Swedish Albums (Sverigetopplistan)[62] 28
Swiss Albums (Schweizer Hitparade)[63] 7
UK Albums (OCC)[64] 2
US Billboard 200[65] 1
US Top Alternative Albums (Billboard)[66] 1
US Top Rock Albums (Billboard)[67] 1

References

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  46. "Austriancharts.at – Machine Gun Kelly – Mainstream Sellout" (in German). Hung Medien.
  47. "Ultratop.be – Machine Gun Kelly – Mainstream Sellout" (in Dutch). Hung Medien.
  48. "Ultratop.be – Machine Gun Kelly – Mainstream Sellout" (in French). Hung Medien.
  49. "Machine Gun Kelly – Chart history" Billboard Canadian Albums Chart for Machine Gun Kelly.
  50. "Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 202213 on the field besides the word "Zobrazit", and then click over the word to retrieve the correct chart data.
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  52. "Dutchcharts.nl – Machine Gun Kelly – Mainstream Sellout" (in Dutch). Hung Medien.
  53. "Machine Gun Kelly: Mainstream Sellout" (in Finnish). Musiikkituottajat – IFPI Finland.
  54. "Lescharts.com – Machine Gun Kelly – Mainstream Sellout". Hung Medien.
  55. "Offiziellecharts.de – Machine Gun Kelly – Mainstream Sellout" (in German). GfK Entertainment Charts.
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  60. "Official Scottish Albums Chart Top 100". Official Charts Company.
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  63. "Swisscharts.com – Machine Gun Kelly – Mainstream Sellout". Hung Medien.
  64. "Official Albums Chart Top 100". Official Charts Company.
  65. "Machine Gun Kelly – Chart history" Billboard 200 for Machine Gun Kelly.
  66. "Machine Gun Kelly – Chart history" Billboard Top Alternative Albums for Machine Gun Kelly.
  67. "Machine Gun Kelly – Chart history" Billboard Top Rock Albums for Machine Gun Kelly.
  1. REDIRECT Template:Machine Gun Kelly (rapper)


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