Monarch advertising sign
| Letrero publicitario de Monarch | |
| File:Letrero Monarch.JPG
Monarch advertising sign
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| Location | 51 Rancagua Street, Santiago,  Chile |
|---|---|
| Material | Neon lighting |
| 2169 | |
The Monarch advertising sign (letrero publicitario de Monarch in Spanish)[1] is a neon billboard located on the roof of a building at 51 Rancagua Street, in the Santiago Metropolitan Region of Santiago, Chile.
The sign was initially installed in 1954,[2] and in 2010 was declared a National Monument of Chile. It is also classified as a Historical Monument.[3][4][5][6]
Contents
History
The Luminosos Paraguay company built and installed the Monarch advertising sign in 1955.[5]
According to the general manager of the company, Claudio Paraguay says:
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"Las empresas querían que se les diera una suerte de magia a sus productos. Por eso utilizamos un sistema mecánico electromagnético que con el tiempo terminó transformando a las piernas y a la botella de champagne en un clásico."
Translation to English:
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"The company wants to incorporate a sort of magic into their products. Because of this, we used an electromagnetic mechanical system that ends up transforming the legs and champagne bottle in a Classic Western style."
The Monarch advertising sign is made of neon lighting. It turns on every night; at 9:00 PM in the summer and at 6:00 PM in the winter.[5]
See also
References
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External links
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