Mr. T Cereal
Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company.[1][2] The cereal was prepared with corn and oats as primary ingredients, and was fortified with iron and B vitamins.[2] The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot.[1][3] The cereal was manufactured in the shape of the letter "T".[1] It has been described as being similar in flavor to Cap'n Crunch cereal.[1]
Contents
History
Mr. T Cereal debuted in 1984[4] and was a popular cereal in the 1980s.[1] The cereal was the first licensed ready-to-eat cereal manufactured and marketed by the Quaker Oats Company.[5]
Advertising and marketing
Elements of marketing and advertising for Mr. T Cereal were geared toward children,[6] per the popularity of Mr. T's media appearances such as in The A-Team and Rocky III.[7] The cereal was manufactured with a significant amount of sugar, which is appealing to children.[6][7] Promotions for the cereal have included television advertisements and a stand-up cardboard cutout that was used in supermarkets.[8] Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool who don’t eat my cereal".[1]
Promotions
A cereal box prize consisted of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal.[2][3]
Collectibility
Some collectors have collected Mr. T. Cereal,[7][9] and some collectors have retained unopened boxes of it with the cereal still in the box.[8]
In popular culture
Mr. T Cereal appeared in the film Pee Wee's Big Adventure, in which Pee Wee Herman held a box of the cereal and stated "I pity the poor fool that don't eat my cereal."[10][11] After this, Pee-wee opened the box and poured the cereal over a dish of eggs and pancakes.[10][11] It is part of the "I pity the fool" catchphrase that Mr. T popularized at the time.[11] In the scene, Pee-wee impersonated the sound and style that Mr. T used when stating the line.[10][11]
See also
References
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- ↑ 11.0 11.1 11.2 11.3 Lua error in package.lua at line 80: module 'strict' not found.
