Party (Girls' Generation song)

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"Party"
Single by Girls' Generation
from the album Lion Heart
B-side "Check"
Released July 7, 2015 (2015-07-07)
Format
Genre
Length 3:13
Label S.M. Entertainment
Writer(s) Jo Yun-gyeong
Producer(s)
  • Albi Albertsson
  • Chris Young
  • Shin Agnes
Girls' Generation Korean singles chronology
"Catch Me If You Can"
(2015)		 "Party"
(2015)		 "Lion Heart"
(2015)

"Party" is a song recorded by South Korean girl group Girls' Generation for their fifth Korean studio album Lion Heart (2015). It was released as the lead single from the album on July 7, 2015 by S.M. Entertainment. The song was written by Jo Yun-gyeong and produced by Albi Albertsson, Chris Young, and Shin Agnes. "Party" is as a bubblegum pop and electropop song that features synthesizers, guitar, and Auto-Tune in its instrumentation. To promote the song and the album, Girls' Generation appeared and performed "Party" on several South Korean music programs including Music Bank, Show! Music Core and Inkigayo. A music video for the track directed by Kevin Maher was released on July 7, 2015.

The single received generally favorable reviews from music critics, who praised its catchy music styles and compared the song to "California Gurls" by Katy Perry and "Get Lucky" by Daft Punk. Commercially, the single was a success in the group's native country South Korea–the digital version peaked atop the Gaon Digital Chart, while the physical edition charted at number two on the Gaon Album Chart. It has sold over 843,000 digital copies in South Korea as of December 2015. The song also peaked at number ten on the Japan Hot 100 and number four on the Billboard World Digital Songs chart.

Background and release

South Korean girl group Girls' Generation had achieved success on the Asian music scene with hit singles such as "Gee" and "I Got a Boy" since their 2007 debut as a nine-piece girl group, consisting of members Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun, and Jessica.[1][2] In September 2014, Jessica announced that she had been dismissed as a member of Girls' Generation by their parent company S.M. Entertainment due to her schedule conflict between the group's mutual music activities and her own fashion business Blanc & Eclare; the group continued as an eight-member group thereafter.[3]

Girls' Generation announced their first music release following Jessica's departure in March 2015–a single titled "Catch Me If You Can", whose Korean and Japanese versions were released simultaneously in April 2015.[4] On June 30, 2015, Girls' Generation released music video previews of their then-forthcoming three new singles–"Party", "Lion Heart", and "You Think".[5] "Party" was released as the lead single from the group's fifth Korean studio album Lion Heart; it was released for digital purchase by S.M. Entertainment on July 7, 2015.[6][7] The physical CD single, which features a song named "Check" as its B-side, was released on July 8.[8]

Music and lyrics

"Party" was described by Billboard's Jeff Benjamin as an electropop song.[5] Benjamin also wrote an article for Fuse, detailing that the track incorporated "lively" guitars, "perky" synthesizers, a "catchy" hook, and Auto-Tune in its composition.[9] Meanwhile, a reviewer from The Malay Mail characterized the song as "upbeat" bubblegum pop.[10] The guitar line on the song was compared to that on Katy Perry's 2010 song "California Gurls", while the Auto-Tune croons were compared to Daft Punk's 2014 single "Get Lucky".[11] Lyrically, "Party" is about the girls' night out with friends and makes mention of drinks such as lemon soju, mojito and tequila.[12] The song's theme was compared to that of Kesha's 2010 song "Tik Tok" and "California Gurls" by The Malay Mail.[10]

Reception

The song's styles and lyrics were compared to works of American singer Katy Perry.

Upon its release, "Party" received generally positive reviews from music critics. Melissa Locker of Vanity Fair described "Party" as "wildly catchy" and deemed it the best song of the second week of July 2015.[13] Casey Lewis writing for Teen Vogue characterized it as a "perfect-for-summer synth-pop anthem" and compared the song's music styles to works of American singer Katy Perry.[14] Jeff Benjamin from Fuse described the song as "addictive" and felt that it would "get a ton of plays at your next gals' night out."[9] He also named it the best song of the summer of 2015.[15] A reviewer from The Malay Mail wrote a positive review, "If Korean super girl group Girls’ Generation’s new upbeat, bubble-gum pop single doesn’t brighten up your day, we don’t know what will."[10]

"Party" was a commercial success in the group's native country South Korea. It debuted atop the Gaon Digital Chart on the chart issue dated July 5–11, 2015.[16] It also charted atop the Gaon Download Chart, selling 256,390 digital units within its first week of release.[17] The physical single album peaked at number two on the Gaon Album Chart.[18] As of December 2015, "Party" has sold over 843,843 digital units in South Korea, becoming the 58th best-selling single of 2015.[19] Additionally, it became the 59th best-performing single on the Gaon Digital Chart of 2015, based on digital sales, streaming, and background music (instrumental track) downloads.[20] The physical release, meanwhile, was the 32th best-selling release of the year with sales of 76,385 units.[21]

"Party" debuted at number 22 on the Japan Hot 100 on July 20, 2015.[22] The following week, it climbed to number 10, which later became its peak.[23] On the chart issue dated August 3, 2015, "Party" dropped ten positions to number 20.[24] It continued to drop to number 38 on the chart the following week.[25] On the Billboard World Digital Songs chart, "Party" peaked at number 4.[26]

Promotion

The music video for "Party" was choreographed by Kevin Maher.[27] It was filmed in Ko Samui, Thailand.[28][29] It was released on July 7, 2015 in conjunction with the release of the single. The video has a beach setting and shows the girls enjoying themselves in a summer beach party.[5][11] There are also a few scenes that were filmed indoors in a bar where the girls dance to the song.[12]

Lucas Villa from AXS praised the video's flamboyant fashion styles, writing that "Girls' Generation does summer right by living it up under the sun."[30] The music video was an instant success on YouTube, achieving over 2.7 million views in one day.[12] Within 36 hours, it garnered over 6 million views.[31] The visual was the most viewed music video on YouTube by a South Korean music act in July 2015.[32] To promote the single, Girls' Generation performed the song and its B-side "Check" at Banyan Tree Club & Spa in Seoul just before the release of "Party."[33] Following the release of the single in July 2015, the group performed "Party" on several Korean music programs, including three major ones: KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[8][31]

Track listing

CD single / Digital download[34]
No. Title Lyrics Music Length
1. "Party"   Jo Yun-gyeong Albi Albertsson, Chris Young, Shin Agnes 3:13
2. "Check"   Mafly Teddy Riley, Lee Hyun-seung, Dominique Rodriguez, Daniel 'Obi' Klein, Engelina Larsen 3:26
3. "Party (Instrumental)"   N/A Albi Albertsson, Chris Young, Shin Agnes 3:13
Total length:
 9:52

Charts

Release history

Region Date Format Distributor
Australia[36] July 7, 2015 Digital download S.M. Entertainment
Belgium[37]
Canada[38]
Finland[39]
France[40]
Germany[41]
Japan[42]
New Zealand[43]
Norway[44]
South Korea[34]
United Kingdom[45]
United States[46]
South Korea[47] July 8, 2016 CD S.M. Entertainment, KT Music

Footnotes

Notes

  1. ↑ 1.0 1.1 Based on digital sales, streaming, and background music (instrumental track) downloads
  2. ↑ 2.0 2.1 Based on physical sales

References

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  10. ↑ 10.0 10.1 10.2 Lua error in package.lua at line 80: module 'strict' not found.
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  12. ↑ 12.0 12.1 12.2 Lua error in package.lua at line 80: module 'strict' not found.
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  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ 20.0 20.1 Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ 21.0 21.1 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  31. ↑ 31.0 31.1 Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ 34.0 34.1 Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  47. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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