Priszm
| Public | |
| Industry | Restaurants |
| Headquarters | Vaughan, Ontario, Canada |
|
Number of locations
|
446 |
|
Area served
|
British Columbia, Alberta, Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia |
| Revenue | C$450 million[citation needed] |
|
Number of employees
|
9,000[1] |
| Website | www.priszm.com(broken link) |
Priszm LP was the largest operator of Canadian fast food restaurants. The Priszm Income Fund, an income trust, owns 60.2% of Priszm.
Priszm was one of the largest franchisees of Yum! Brands in the world, owning over 446 restaurants of various Yum!-owned chains in Canada, namely KFC, Pizza Hut, Taco Bell, and WingStreet. The majority of its locations were KFC restaurants, some of which are co-branded with the Taco Bell and Pizza Hut brands. Priszm was also responsible for KFC's national marketing and promotions within Canada from 2003 to 2009.[2] The close relationship between the two companies extends to sharing the same Canadian headquarters in Vaughan, Ontario.[3]
All stores have been sold to date and Priszm closed its operations in late 2012.
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Priszm to transition responsibility for KFC Canada marketing back to Yum! Canada, Priszm press release, December 14, 2009, accessed June 11, 2010
- ↑ Due to Yum requiring all KFC stores be renovated, despite a lack of sales growth, its Board of Directors ultimately decided to sell off its stores and wind down the business. f=q&source=s_q&hl=en&geocode=&q=101+Exchange+Avenue,+vaughan,+on&sll=43.787919,-79.52282&sspn=0.020912,0.046692&ie=UTF8&hq=&hnear=Exchange+Ave,+Vaughan,+York+Regional+Municipality,+Ontario,+Canada&ll=43.787903,-79.533291&spn=0.004694,0.023346&t=h&z=16&layer=c&cbll=43.787911,-79.533287&panoid=7d0xVY4MSZW77Qu87lAJVw&cbp=11,161.75,,1,-2.01 Google Street View of 101 Exchange Avenue, Vaughan ON
