Saxa (food product)

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Saxa is a brand of salt and pepper in the United Kingdom and Australia. Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]

Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]

References

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