The Hundreds
The Hundreds was originally founded in Los Angeles in 2003 by Bobby Kim and Ben Shenassafar[1] as a men's apparel company and online magazine. Inspired by a California culture, the brand is considered a 2 part lifestyle project influenced by a variety of California's defining traits from punk to hip-hop, skateboarding to surf. Now sold worldwide, including at four of its own flagship stores in the United States, The Hundreds has expanded beyond apparel, accessories and headgear to a print magazine, a footwear collection and eyewear line.
History
The Hundreds encompasses multiple facets including an apparel line, an online magazine, retail stores and a print magazine.[2] The collection is currently available in 400 accounts worldwide. In 2007, the brand expanded into retail, opening their first flagship store in Los Angeles.[3] This Los Angeles store is located at 7909 Rosewood Ave, as the address appears on multiple items of clothing from the "Rosewood" collection. The Hundreds followed in 2008 opening San Francisco and in 2010 New York.[4] On April 1, 2011, The Hundreds opened their fourth retail store, this one located in Santa Monica, California.
