W.I.T.C.H. (song)

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"W.I.T.C.H."
Single by Devon Cole
from the EP 1-800-GOT-STRESS
Released 7 July 2022
Label Arista
Songwriter(s)
Producer(s) John Mark Nelson
Script error: The function "ucfirst" does not exist. singles chronology
"Uncall It"
(2022)		 "W.I.T.C.H."
(2022)		 "Hey Cowboy"
(2022)

"W.I.T.C.H." (pronounced "witch") is a 2022 song by Canadian alt-pop singer Devon Cole.[1][2]

Cole initially performed a demo of the opening verse[3] of the song on TikTok,[4] where it received over 40 million views.[1] She was responding to a piece of instrumental music John Mark Nelson had shared on the platform.

A full version of the song was then released as her first single through Arista Records (who are owned by Sony Music Entertainment) on 7 July 2022.[5] With nearly 300,000 pre-saves, it was Sony's biggest pre-save campaign for a female artist to that point.[2] A music video followed.[6]

"W.I.T.C.H." is an acronym for "Woman In Total Control (of) Herself".[6] Cole described the song as reclaiming "the witch as a symbol of women's resistance. It celebrates women's strength, autonomy, and rebellion".[1] The song was written by Nelson, Cole and Alexandra Soumalias, and produced by Nelson.[5] The music was performed by Nelson on keyboards, guitar, bass and drum machine.[7]

Cole received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2023.[8]

Certifications

Certifications for "W.I.T.C.H."
Region Certification Sales/shipments
Canada (Music Canada)[9] Gold 5,000

xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

References

  1. ↑ 1.0 1.1 1.2 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ 6.0 6.1 Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ “Building W.I.T.C.H. by Devon Cole” by John Mark Nelson, YouTube, August 2022
  8. ↑ "Here are all the 2023 Juno nominees". CBC Music, January 31, 2023.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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