We Heart It

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We Heart It
200px
Web address weheartit.com
Available in English, Portuguese (Brazilian), Spanish, French, German, Dutch, Swedish, Italian, Indonesian, Greek, Polish, Russian, Turkish, Thai, Finnish, Norwegian, Romanian, Simplified Chinese, Traditional Chinese, Japanese, Korean, and more
Users 40 million[1]
Created by Fabio Giolito
Launched 2008; 16 years ago (2008)
Current status active

We Heart It is an image-based social network for inspiring images. We Heart It describes itself as "A home for your inspiration" and a place to "Organize and share the things you love."[2] Users can collect (or "heart") their favorite images to share with friends and organize into collections. Users can access the site through a web browser or We Heart It's iOS and Android mobile apps.

History

We Heart It was founded in 2008 by Fabio Giolito, a native of Brazil.[3] He started the site as a side project around the idea of "hearting" photos and saving them for sharing with friends. What started as a tool for himself and friends, the product grew organically from there.[4] When growth began to surge, Fabio brought on co-founder Bruno Zanchet to help focus on infrastructure. The two took on some seed funding and the site became an incorporated business in California in 2011.[5]

Business

We Heart It was incorporated in the United States in 2011. Its headquarters are located in San Francisco and has a team of 25 employees.[6]

As of June 2013, We Heart It raised $8 million in Series A funding from White Oak and IDG Ventures.[7]

As of February 2014 it ranks 754 in Alexa's global traffic rank.[8]

In May 2014, We Heart It rolled out its first batch of native, in-stream ads. Early advertisers include Old Navy, Hollister, JCPenney, and Candie's. A small icon above the image indicates which are ads.[9] Today, other advertisers include Victoria's Secret, Starbucks, and Macy's.

In January 2016, We Heart It announced a video content partnership with Popular TV.[10]

Features

We Heart It is a visual platform that supports still images, animated GIFs, and video.

New users can join via email, Facebook, Twitter, and Google+. Users can access the site through a normal web browser or through the site's official mobile iOS app for iPhone, iPod or iPad and Android app. New content can be shared using an official Heart Button bookmarklet[11] or Heart It buttons on a webpage.[12] Users can share content directly on Facebook, Twitter, and Tumblr. It is also possible to find friends from Facebook and Twitter.

We Heart It also offers follow icons, live widgets, and share buttons for users who want to incorporate We Heart It on their website or blog.[13]

We Heart It is also known for its positive community, since there are no features for commenting, users feel more comfortable posting content since it will not receive negative comments as it might on other social networks.[14]

In June 2015, We Heart It for Apple Watch was released.[15]

In December 2015, the companion app Easel was released. With Easel, users can create custom images with quotes, filters, and colors to share on We Heart It or other social media apps.[16]

Usage

In December 2013, We Heart It reached 25 million monthly users.[17] Four out of five of the site’s over 25 million users are under 24 years old, and more than 70 percent are female.[18] We Heart It has an average user age of 19.[19]

We Heart It is gaining over 1 million new users each month, 2/3 of whom are registering on mobile devices.[20] On average, We Heart It members spend more than 16.5 minutes on the site at a time. The average mobile app users opens the app over 25 times per month.[5]

In March 2015, We Heart It introduced a new postcard feature allowing its 30 million registered users to message one another with images.[1]

The Huffington Post cited We Heart It as one of the "10 Happiest Places On The Internet"[21] for finding a smile or inspiration on.

Danielle Bradbery, season 4 winner of The Voice, told InStyle Magazine that We Heart It is her favorite iPhone app.[22]

In 2013, We Heart It was chosen as one of Google Play's Best Apps of 2013.[23]

In 2015, We Heart It signed YouTube stars the Merrell Twins, Vanessa and Veronica Merrell, on as Creative Directors.[24]

We Heart It has a 5-star average rating in the iTunes App Store.[25]

References

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  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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