Wellcraft
Wellcraft LLC is a major manufacturer of American powerboats. It was founded in 1955, making wooden runabouts.[1]
Acquisitions
In 1982, Wellcraft purchased California Yachts from the Marshall Boat Company and in 1987 sold it back to them.[2]
Education programs
Wellcraft created the Wellcraft Saltwater Fishing School to teach new Wellcraft owners how to become better fishermen.[3]
It also created Wellcraft's High Performance Boot Camp to teach new Wellcraft owners how to get "maximum thrills" out of their new purchase while operating them safely.[3]
Product line
Its Scarab line of boats, specifically, the Scarab 38 KV was featured on Miami Vice.[4] The Wellcraft Scarab 38 KVs were a 28-hued, twin 440-hp boat that sold for $130,000 in 1986.[4] As a result of the publicity the show gave Wellcraft, the company received "an onslaught of orders", increasing sales by 21 percent in one year.[4]
In appreciation, Wellcraft gave Don Johnson an exact duplicate of the boat featured on the show.[4] Altogether, one hundred copies of the boat (dubbed the "Scarab 38KV Miami Vice Edition") were built by Wellcraft.[5] The Miami Vice graphics and color scheme, which included turquoise, aqua, and orchid, was available by special order on any model Scarab from 20–38 feet.[6]
Don Johnson also designed the Scarab Excel 43 ft, Don Johnson Signature Series (DJSS), and raced a similar one.[7] The Don Johnson Signature Series was powered by twin 650-hp Lamborghini V-12's, which caused some problems to the design of the boat due to their size.[7] Overall the boat cost $300,000 with each engine amounting to between $60–$70,000.[7]
References
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