Who, What, Wear
Who What Wear is an online fashion magazine targeted at readers aged 18 to 34. The website posts daily content on current trends in celebrity and runway fashion.[1]
History and profile
Who What Wear was established in 2006 by co-founders Hillary Kerr[2] and Katherine Power.[3] Kerr serves as the site's editorial director, while Power is the creative director.[4] The website began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a multi-media brand that includes a website, newsletter, and podcasts. It is part of Clique Media and is based in Los Angeles.[4][5]
Kerr and Power have also authored two books—Who, What, Wear: Celebrity and Runway Style for Real Life published in 2009, and What to Wear, Where published in 2011. The website spawned two spin-off sites: Byrdie, a website dedicated to the latest trends in beauty; and Domaine, an online webzine for home décor. Currently, Who What Wear's website is visited by almost 300,000 viewers each month.[citation needed]
References
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