Work from Home

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"Work from Home"
File:Fifth-harmony-work-from-home-artwork.jpg
Single by Fifth Harmony featuring Ty Dolla Sign
from the album 7/27
Released February 26, 2016 (2016-02-26)
Format Digital download
Genre
Length 3:36
Label
Writer(s)
Producer(s)
Fifth Harmony singles chronology
"I'm in Love with a Monster"
(2015)
"Work from Home"
(2016)
"All in My Head (Flex)"
(2016)
Ty Dolla Sign singles chronology
"Wavy"
(2016)
"Work from Home"
(2016)

"Work from Home" is a song recorded by American girl group Fifth Harmony featuring rapper and singer Ty Dolla Sign.[2] It was released on February 26, 2016 as the first single from the group's second studio album, 7/27 (2016).[3] "Work from Home" was written by Joshua Coleman, Jude Demorest, Da, Tyrone Griffin, Jr., Alexander Izquierdo and Brian Lee.[2] The song debuted at number 12 on the American Billboard Hot 100 with 88,000 downloads sold, and reached number 4 in its thirteenth week,[4] becoming their highest charting single in the United States, surpassing "Worth It", which peaked at number 12. "Work from Home" also became the first top-five single in the United States by a girl group in ten years, following the April 2006 peak of "Buttons" by the The Pussycat Dolls at number three.[5]

The song also saw success on radio airplay charts, topping both the Mainstream Top 40 and Rhythmic Songs in the United States.[6][7] Internationally, "Work from Home" topped the charts in New Zealand and the Netherlands, while peaking within the top ten of the charts in twenty-two other countries. It became their highest-charting single in Australia, Denmark, Canada, Germany and the United Kingdom. Since its release, the song has received ten certifications, including platinum in the United States and the United Kingdom.

Background and release

File:Ty$ 2015 2.png
"Work from Home" features a guest appearance from Ty Dolla Sign.

Fifth Harmony announced the song's title on February 24, 2016.[3] The song was originally titled "Work", but had to be re-titled "Work from Home" to avoid confusion with Rihanna's song of the same name, which was released a month prior.[8] The track premiered on February 26, 2016 on the Elvis Duran and the Morning Show.[3] It was serviced to contemporary hit radio in the United States on March 1, 2016.[9] While talking about how the collaboration with Ty Dolla Sign came together, group member Dinah Jane said:

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I'm so happy he agreed to be on this with us. He's definitely one of my favorite artists. Especially after his song "Paranoid" I was like, "Guys, we gotta get this dude on our song," and he was a perfect fit for this song. The way he rides it and brings a different feel to the song. He brought it.

Reception

Critical reception

Carolyn Menyes of Music Times gave it a positive review, noting the "chilled out vibe" and the "chorus that cools down the song's momentum rather than pumping it up".[10] Nicolas-Tyrell Scott of Wizard Radio also gave a positive review, commenting on the production of the song which is "enough to make it sweet enough to want another listen".[11] Victor Carfi of Busterz shared similar sentiments, pointing out the "addictive chorus" and "urban beat that leaves us looking forward to what's to come".[12]

However, other critics were not so positive. Christopher Bohlsen of Renowned for Sound gave a negative review, saying that while vocal melodies in the verses were "satisfying", the chorus just "doesn’t sound interesting enough", calling it an "utterly standard pop song".[13]

Commercial performance

On the week of March 7, 2016, "Work from Home" debuted at number 12 on the US Billboard Hot 100 with 88,000 downloads sold and 10 million US streams in its first week, marking the group's highest debut and equaling its best rank for "Worth It", which rose to number 12 in August 2015.[14] The song is also Ty Dolla Sign's second top 40 entry on the Hot 100. "Work from Home" became the group's best selling debut week, surpassing "Boss", which debuted with 75,000 downloads in July 2014.[15] In its tenth week on the chart, the song peaked at number 5. It became Fifth Harmony's first top 10 hit and the first top ten single by a girl group in the United States since "When I Grow Up" by The Pussycat Dolls peaked at number 9 in 2008.[5] On May 4, 2016 the song was certified platinum for figure sales of over 1 million copies. Aditionally, on the chart dated May 21, 2016, "Work from Home" topped the Rhythmic Songs chart, becoming the first girl group to achieve that in 15 years, since Destiny's Child crowned the list in 2001 with "Survivor".[7] On the chart dated June 4, 2016, "Work from Home" topped the Billboard Mainstream Top 40, becoming the first Pop Songs No. 1 by a girl group in nearly 10 years since The Pussycat Dolls led for two weeks in September 2006 with "Buttons" featuring Snoop Dogg.[16]

In Canada, "Work from Home" debuted at number 18 on the Canadian Hot 100 after its first week of release.[17] It climbed to number 5 in the seventh week, becoming their first top 10 single in the country.[18] It also became the group's highest peaking single in Canada, surpassing the peak of its predecessor "Worth It", which peaked at number 12 in August 2015.[19]

In the United Kingdom, "Work from Home" debuted at number twenty three on the UK Singles Chart after its first week of release.[20] It climbed to number two on the chart during its fifth week behind Mike Posner's "I Took a Pill in Ibiza", becoming Fifth Harmony's second top ten hit and highest peaking song in Britain, surpassing its predecessor, "Worth It", which peaked at number three in July 2015.[21]

In Australia, "Work from Home" debuted at number 39 on the ARIA Charts after its first week of release.[22] It climbed to number 3 in the fourth week, becoming their second top 10 and first top five single in the country.[23][24]

In New Zealand, "Work from Home" debuted at number 21 on the Official New Zealand Music Chart after its first week of release.[25] It climbed to number 2 in the fifth week, becoming the group's first top five single in the country.[26] "Work from Home" also became the group's highest peaking single in New Zealand, surpassing "Miss Movin' On", which peaked at number 27 in July 2013.[27] On April 15, 2016, it became their first number 1 single.[28]

In the Netherlands, "Work from Home" debuted at number 29 on the Dutch Top 40 after its first week of release. It climbed to number 4 in the fourth week, becoming their first top 10 single in the country. It also became the group's highest peaking single in the Netherlands, surpassing the peak of its predecessor "Worth It", which peaked at number 25 in August 2015. Work from home peaked at number 1 on the Single Top 100 and the Dutch Top 40, becoming the group's first song to top both charts in the country.

Music video

The music video, directed by Director X, was released on February 26, 2016.[29] The video features the group in a construction site surrounded by shirtless men and wearing outfits inspired by construction equipment. The girls are seen participating in choreographed dance routines during the choruses and different construction activities during their individual solos.[8] The video earned the group their third Vevo certified award, reaching over 100 million views on March 31, 2016. As of May 2016, the video has surpassed over 430 million views.[30]

Synopsis

File:Fifth Harmony - Work from Home ft. Ty Dolla Sign Music Video.png
A screenshot of the music video, noted for displaying a more mature approach from the group's previous clips.

The video begins with a muscular man carrying a half-filled pack of cement with the song title and director's name in the label. As the man walks, Camila sings while resting her arm in a shovel. She then uses a cement mixer to drop cement on the construction area. Multiple workers are shown working around the area as well. As Camila makes her way towards a tractor, the verse switches to Normani, who is standing on a tractor shovel loader. Normani dances near the tractor, approaching an attractive male worker who is near the driver's seat of the vehicle. The worker lends Normani his hand to reach the steps of the door, with Normani performing a dance routine.

All the girls are now in front of the construction house, all performing in-sync dance choreography. Some of the dance routines include mimicking the visual to a jackhammer and using a driller. The men are momentarily distracted from working, due to the girls' beauty. Ally is seen inside the house with a hammer, singing seductively to the camera. She then approaches a male construction worker, turning him around by gently grabbing his shirt and flirting with him. As Ally walks away, the man stares at her, smiling. She performs more dance moves, when the camera pans to Dinah, who is standing next a wall. She makes her way towards another male worker, opening a blue-print map, and opening a measure tape, implying sexual connotation.[citation needed]

The scene then shifts to Lauren, who is handling a blow torch. All the girls are then seen performing dance routines inside the hall of the house, with Lauren in the middle and two girls at each side of the staircase. Lauren then dismisses a male worker, implying she can handle the work herself. Different shots of the girls in previous scenes are shown, as well as Lauren and her male worker being flirty with each other.

The verse then changes to Ty Dolla Sign, who is seen for the first time in the video. He enters while singing with a sledgehammer over his shoulders. Ty Dolla Sign is seen for the first time together with the girls, leaning against a wall, while the girls dance. The girls are now outside of the house, where night has approached, as each girl performs synchronized dance moves, with shots of the attractive men shown as well. The video ends with each girl making a pose, while facing the camera, a different ending to the girls' previous music videos.

Reception

The video received mostly positive reviews from critics, with some noting the group's growth and maturity. In an article published by Idolator, Robbie Daw praised the video for reversing the patronizing role men have and notes the Madonna inspired video direction, saying the group "appears to now be in full control of their collective sexuality and wielding it as they choose, rather than relying on it solely to sell records." Carl Whilliott praised the group for establishing the video as "their own", commenting on how this style of video typically suits Ty Dolla Sign. He, however, criticizes the song for not receiving as much criticism as Rihanna's song of the same name.[31] Writing for AXS, Lucas Villa stated that the video had a more mature approach from the group's past single, "Worth It". He also notes the blend of "employment and pleasure" in the video.[32]

Credits and personnel

Personnel
  • Joshua Coleman – writer, production
  • Jude Demorest – writer
  • Alexander Izquierdo – writer
  • Brian Lee – writer
  • Tyrone Griffin, Jr. – writer, vocals
  • Dallas Koehlke – production
  • Ally Brooke Hernandez – vocals
  • Normani Kordei Hamilton – vocals
  • Lauren Jauregui – vocals
  • Camila Cabello – vocals
  • Dinah Jane Hansen – vocals

Live performances

The group performed the song for the first time on television on February 29, 2016, on a special after-Oscars episode on Live! with Kelly and Michael. Recreating the set of the music video, they performed the song on Jimmy Kimmel Live! on March 24, 2016. They also performed on Alan Carr: Chatty Man on April 7, 2016.[33] The group performed the song on The Ellen DeGeneres Show on May 10,[34][35] and at the 2016 Billboard Music Awards on May 22 alongside Ty Dolla Sign. Fifth Harmony are scheduled to perform once again at the 2016 Much Music Video Awards on June 19.[36][37][38] Fifth Harmony is also set to perform the song live at the 2016 CMT Music Awards with country singer Cam, as a mashup with Cam's single, Mayday.

Charts

Chart (2016) Peak
position
Australia (ARIA)[39] 3
Austria (Ö3 Austria Top 40)[40] 9
Belgium (Ultratop 50 Flanders)[41] 4
Belgium Urban (Ultratop Flanders)[42] 3
Belgium (Ultratop 50 Wallonia)[43] 6
Canada (Canadian Hot 100)[44] 5
Canada CHR/Top 40 (Billboard)[45] 1
Canada Hot AC (Billboard)[46] 32
Croatia (Croatian Airplay Radio Chart)[47] 7
Czech Republic (Rádio Top 100)[48] 16
Czech Republic (Singles Digitál Top 100)[49] 7
Denmark (Tracklisten)[50] 9
Europe (Euro Digital Songs)[51] 4
Finland (Suomen virallinen lista)[52] 11
France (SNEP)[53] 17
Germany (Official German Charts)[54] 7
Hungary (Rádiós Top 40)[55] 31
Hungary (Single Top 40)[56] 34
Ireland (IRMA)[57] 3
Israel (Media Forest)[58] 7
Italy (FIMI)[59] 18
Japan (Japan Hot 100)[60] 42
Latvia (Latvijas Top 40)[61] 9
Lebanon (Lebanese Top 20)[62] 5
Luxembourg Digital Songs (Billboard)[63] 7
Mexico Airplay (Billboard)[64] 12
Mexico Top 20 Inglés (Monitor Latino)[65] 11
Netherlands (Dutch Top 40)[66] 1
Netherlands (Single Top 100)[67] 1
New Zealand (Recorded Music NZ)[68] 1
Norway (VG-lista)[69] 6
Poland (Polish Airplay Top 100)[70] 39
Portugal Digital Songs (Billboard)[71] 4
Scotland (Official Charts Company)[72] 3
South Korea International Chart (Gaon)[73] 34
Slovakia (Rádio Top 100)[74] 48
Slovakia (Singles Digitál Top 100)[75] 6
Spain (PROMUSICAE)[76] 5
Sweden (Sverigetopplistan)[77] 8
Switzerland (Schweizer Hitparade)[78] 7
UK Singles (Official Charts Company)[79] 2
UK R&B (Official Charts Company)[80] 1
US Billboard Hot 100[81] 4
US Adult Top 40 (Billboard)[82] 21
US Dance Club Songs (Billboard)[83] 25
US Dance/Mix Show Airplay (Billboard)[84] 6
US Mainstream Top 40 (Billboard)[85] 1
US Rhythmic (Billboard)[86] 1

Certifications

Region Certification Sales/shipments
Australia (ARIA)[87] 2× Platinum 140,000
Canada (Music Canada)[88] Platinum 80,000
Denmark (IFPI Denmark)[89] Gold 30,000
New Zealand (RMNZ)[90] Platinum 15,000
Spain (PROMUSICAE)[91] Gold 20,000
Sweden (GLF)[92] Platinum 40,000
Italy (FIMI)[93] Gold 25,000
United Kingdom (BPI)[94] Platinum 600,000
United States (RIAA)[95] Platinum 1,000,000

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

Release history

List of release dates, showing region, release format, and label
Region Date Format Label
United States[citation needed] February 26, 2016 (2016-02-26)
United Kingdom[citation needed]
Worldwide[citation needed]
United States March 1, 2016 (2016-03-01) Epic

References

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