Worthy.com
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| Logo of the company Worthy | |
| Type | Online marketplace |
|---|---|
| Founded | 2011 |
| Headquarters | New York, NY |
| Area served | United States |
| CEO | Ben De-Kalo |
| Services | Luxury Good Reseller, Appraisal |
| Website | https://www.worthy.com/ |
Worthy.com is an online marketplace for pre-owned luxury goods including diamonds, brand-named watches, jewelry, gemstones, and precious metals.[1] Worthy, is headquartered in New York and was founded by investment banker Ben De-Kalo in 2014.[2]
History
Worthy.com was launched in May 2014.The company got its start when De-Kalo and his wife wished to sell a diamond necklace in order to put the money from its sale toward a new one.[3] The De-Kalos found that their resale options were limited. De-Kalo saw an opportunity to create an online auction platform in which sellers send their items to a central location for appraisal, after which goods would be auctioned online to a network of pre-selected professional buyers.
The marketplace itself is solely online, with the availability of walk-ins for the item submission stage.[4] Goods offered for resale are also physically evaluated and stored offline during the auction process. It is distinguished from other online auction marketplaces by its appraisal process and guarantees offered to both buying and selling parties.
