Yummy Dough
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| File:Yummy Dough.jpg | |
| Invented by | Stefan Kaczmarek |
|---|---|
| Launch year | 2007 |
| Company | 123 Nährmittel GmbH |
| Availability | yes |
Yummy Dough (also known by its original German name Essknete) is a baking mixture which, after the addition of water, is kneaded to a smooth dough.[1] It was invented in 2005 and first introduced in the market in 2007.
History
Yummy Dough was invented by Stefan Kaczmarek, an IT worker from Idstein, Germany, in fall 2005.[2] Kaczmarek credits his two daughters as having the original idea for the product because they "wanted to finally have dough they can play with as well as eat".[3] It was first mentioned in a radio broadcast by the Hessischer Rundfunk, which increased the interest significantly.[2] Kaczmarek previously had no intention to market the product but decided otherwise after the reaction to the broadcast.[2] It was premiered as a commercial product at Anuga alimentary exhibition in 2007,[3] where it won the "Taste 07" award for innovation.[4] This sparked the interest of several large grocery and toy chains;[4] Kaczmarek declined an offer by German food manufacturer Dr. Oetker[4] and instead founded his own company, 123 Nährmittel GmbH, to distribute the product nationwide.[4] Yummy Dough was first sold in supermarkets in 2007, starting with the German grocery chains Hit and REWE.[2] The product is produced by the RUF Lebensmittelwerke in Quakenbrück.[5]
In 2009 it became available to North America;[6] it is distributed by Canadian-based toy distributor PlaSmart Inc.[7] This product is featured in season 4 of the Canadian version of Dragons' Den, in which Kaczmarek, and his Canadian partner, Timothy Kimber of PlaSmart Inc., received C$500,000 from investors Kevin O'Leary, W. Brett Wilson, and Jim Treliving, in exchange for a 3.5% cut of revenues, once the investment has been recouped.[8][9][10] Further plans also include marketing the product in Asia.[6]
Product details
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The product's consistency is similar to that of modeling clay, such as Play-Doh, except it is edible raw and can be baked. Its coloring agents are all vegetable.[11] It is delivered as a powder mix that turns into a kneadable dough when water is added.
See also
References
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- ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
- ↑ http://www.ottawacitizen.com/Putty+hands/2167188/story.html
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- ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
