Animax (India)

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Animax India
Animax2.png
Launched 5 July 2004[1]
Network Animax
Owned by Sony Pictures Entertainment
Picture format Video Format PAL
Audience share share all you need..
Slogan ANIMAX daisuki! (I Love Animax!)
Country India
Language English
Broadcast area India
Headquarters Mumbai, India
Sister channel(s) AXN India
SAB TV
Sony Pal
Sony MAX
Sony MAX 2
Sony Aath
Sony PIX
Sony MIX
Sony LIV
Sony SIX
Sony Kix
Website Official Website (Asia)
Availability
Cable
Fastway Channel 381
Digicable Channel 278
Kerala Vision Digital TV Channel 158
ACT Channel 756
Siti Cable Channel 448
Also available on most local cables Check local listings for channels

Animax India is the South Asian division of Animax Asia, a Japanese anime television channel. It currently airs in English 24 hours a day. This channel is a part of Japanese media conglomerate Sony. It is also the first animation channel to be targeting from age 13-35 and the only channel to simulcast anime same week and same day as Japan.

History

Animax began operations across India and the rest of South Asia from 5 July 2004 with Irfan Pathan as a brand ambassador.[2] It is operated and broadcast from Singapore by Animax Asia and distributed by SET India. Animax South Asia started with 12 hours Hindi feed that targeted young kids and teens ages 7–14 and it had planned to launch separate 24/7 Hindi and English feeds[3] but from 15 August 2006, Animax entirely shut down its Hindi feed and kept its English one, since it changed its target audience to the ages 15–40 group.[4]

On 1 January 2008 Animax South Asia merged with Animax Asia's programming feed, including all of its exclusive premieres. Animax India rebranded its logo along with Singapore on 4 May 2010 and now it has its very own 24/7 English feed. Animax became the first channel to simulcast the ultra popular series, Supernatural.[5] Continuing with the sci-fi shows, Animax aired Terminator: The Sarah Connor Chronicles for the first time in entire Asia.[6] Animax also aired Korean entertainment shows like Live Power Music, Pretty Boys & Girls and Comedy Boot Camp in Korean audio with English subtitles. Animax added American reality shows to their list with the premiere of Scare Tactics.[7] Animax also simulcasts the yearly Video Game Awards hosted by Spike TV.[8]

With the premiere of Nura: Rise of the Yokai Clan, Animax stopped dubbing anime and started airing them in Japanese audio with English subtitles.[9] However, Animax continued to dub a few anime shows like the second season of The Melancholy of Haruhi Suzumiya.[10] Animax continued to simulcast all the shows aired on AXN, its sister channel. The Shows Ghost Adventures, Chuck and Fear Itself were originally aired on AXN India.[11][12][13] In 2012, the channel stopped airing such shows and reverted to its old logo, and focused only on anime. Moreover, all DTH providers in India delisted Animax as the channel couldn't pay carriage fees.[14]

Programming

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Main article: List of programs broadcast by Animax

Programmes currently on air

References

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External links

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