Brand New-U

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Brand New-U (aka Identicals)
Directed by Simon Pummell[1]
Produced by Janine Marmot
Conor Barry
John Keville
Reinier Selen
Written by Simon Pummell
Starring Lachlan Nieboer
Nora-Jane Noone
Music by Roger Goula Sarda[2]
Edited by Tim Roza[2]
Production
company
Hot Property Films
Savage Productions
Rinkel Film
Finite Films
Illuminations Films
Distributed by The Match Factory
Release dates
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  • 20 June 2015 (2015-06-20) (Edinburgh International Film Festival)
Running time
100 minutes[3]
Country United Kingdom
Ireland
Netherlands
Language English

Brand New-U (also known as Identicals in the United States) is a 2015 science fiction, thriller film written and directed by Simon Pummell and produced by Janine Marmot.[4] It stars Lachlan Nieboer and Nora-Jane Noone. .[5]

Plot

The organisation BRAND NEW-U identifies networks of Identicals – “people who walk like you, talk like you, but are walking through different, better lives” - and helps their customers make a life upgrade: eliminating the Better-Life donor, and relocating their client to that Brand New life. But errors can occur, and a Brand New life can cost more than expected.

Brand New-U follows SLATER as he is forced to move through a series of parallel lives. He becomes more and more obsessed as he tries to find the lover he lost, but what he must find in the end is himself.

Brand New-U takes elements of science-fiction movies and thrillers, strips them down, and re-mixes them into a looping dream-logic to create a contemporary allegory of our search for identity and human connection in our rootless, media-saturated worlds. [2]

Cast

Production

Pre-production

Brand New-U is bankrolled by the BFI Film Fund, Irish Film Board, Netherlands Film Fund and Finite Films.[6] The film made the official selection for the Rotterdam Lab and is a multi platform, transmedia project featuring urban projection, geo- specific augmented reality, and online media.[7]

Casting

In March 2013, Lachlan Nieboer and Nora-Jane Noone were cast as the two leads playing Slater and Nadia respectively.[6]

Filming

Principal photography started on 1 April 2013 for four weeks in London, England and Dublin, Ireland.[1][6]

Marketing

Two pictures were released on 10 May 2013 via Total Film.[8]

References

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External links