Explorer Vodka
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Explorer Vodka is a Swedish vodka brand manufactured by the V&S Group, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in the United States, but its 1958 launch failed in the market.[1] Since then it is one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather than brännvin.
The bottle was designed by Swedish ex-prince Sigvard Bernadotte.
See also
References
- ↑ Cocktailguiden: Explorer Vodka, accessed 2012-12-16 (Swedish)
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