Impact of the COVID-19 pandemic on the fashion industry

From Infogalactic: the planetary knowledge core
Jump to: navigation, search

Lua error in package.lua at line 80: module 'strict' not found.

File:Hugo Boss store during the COVID-19 pandemic in Brisbane, Australia 03.jpg
Shuttered Hugo Boss store in Brisbane, Australia (March 2020)

The COVID-19 pandemic affects the global fashion industry as governments close down manufacturing plants, and through store closures, and event cancellations[1] to slow the spread of the virus. The coronavirus pandemic has had a major impact on fashion brands worldwide.[2] At the same time, the fashion industry faces challenges in consumer demand.[3] New opportunities are also presenting themselves as fashion brands shift to making fashionable coronavirus face masks.[4][5]

Manufacturing

Manufacturing issues include lack of fabric availability and order cancellations.[6]

Sales

Apparel is a leading discretionary purchase. As many people are staying at home, there is less emphasis on getting dressed. Likewise, many people make clothing purchases ahead of special occasions, such as weddings and vacation, but as many of these events have been canceled or postponed, the impetus to buy new clothing is no longer there. Layoffs, furloughs and pay cuts are also affecting sales.[7]

Events

Designers have adapted with producing and showcasing their fashion products by streaming presentations online without a live audience present.[8] The British Fashion Council made an announcement in April 2020 that it would develop a digital “cultural fashion week platform” that designers could use in any way that they thought would work for them rather than facilitating the typical format and setting of a fashion show. Shanghai and Moscow fashion weeks were presented digitally in late March and April 2020. Ermenegildo Zegna coined the word "phygital" to describe "physical space and digital technologies" as its new way of showcasing fashion.[9]

Face masks

Face masks during the COVID-19 pandemic have been trending as a fashion statement during the COVID-19 pandemic.[10] It has been suggested that possibly "no other piece of clothing that has had a trajectory like face masks — something that began as purely protective transforming into a fashion statement in no time at all."[11]

Trikini, a three piece garment was popularized in Italy in response to the COVID-19 pandemic. The trikini consists of a two piece beachwear and a matching mask.[12][13][14][15]

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
Retrieved from "https://infogalactic.com/w/index.php?title=Impact_of_the_COVID-19_pandemic_on_the_fashion_industry&oldid=726157998"