Quasi Universal Intergalactic Denomination
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| Quasi Universal Intergalactic Denomination | |
|---|---|
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| User(s) | None |
| Nickname | Quid |
The Quasi Universal Intergalactic Denomination (QUID) is a proposed "space currency" created as a viral marketing campaign launched by Travelex with the London-based public relations and advertising firm, talkPR. The full name is a backronym from 'quid', a slang term for the British Pound.[1] The campaign stated that Travelex was launching a new form of money for space tourists that had no sharp edges, was chemically inert, and had other advantages over paper money.[1]
Contents
The QUID
After coming up with the idea of a space-money campaign, talkPR and Travelex contacted the National Space Centre, whose employees were presented with a number of mockups made by the campaign artists and were asked to select one.
The end result was a series of circular clear discs with colored centers, symbolizing the eight planets of the Solar System inside, and denominations ranging from 1 to 10.[1] Each quid coin would have its own unique code number, similar to the serial number on paper currency, to allow tracking, and to prevent counterfeiting.[1] Travelex stated it planned to work with the Bank of England to begin registering the Quid as possible legal currency in the future.[1]
On October 5, 2007, a one-page press statement announcing the QUID was released and placed on the United Press International press release newswire.[1][2] The campaign was launched in the midst of intense press coverage of the Virgin Galactic news. The story was picked up by major news agencies in the UK,[3][4][5] and soon after, the US.[6][7] Science magazines and technological blog writers weighed in on the topic, calling it "useless" and "nonsense", further spreading the story.[6][7][8]
Statements by members of the NSC and the University of Leicester (who started the NSC) were added to the campaign release.[1] When the campaign concluded, NSC received the resulting coins and put them on display in their Space|Now display.
See also
- Space Adventures
- Space colonization
- Commercial Astronaut
- Space Tourism Society
- List of private spaceflight companies
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Lua error in package.lua at line 80: module 'strict' not found.
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- ↑ 6.0 6.1 Lua error in package.lua at line 80: module 'strict' not found.
- ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
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