WHAD

WHAD

City of license	Delafield, Wisconsin
Broadcast area	Milwaukee and Waukesha; Madison
Branding	Ideas 90.7, WHAD
Frequency	90.7 MHz (also on HD Radio)
First air date	May 30, 1948
Format	Wisconsin Public Radio Ideas Network HD 2: Classical music
ERP	72,000 watts
HAAT	208 meters
Class	B
Facility ID	63091
Transmitter coordinates
Callsign meaning	Disambiguation of WHA, Delafield
Affiliations	NPR
Owner	State of Wisconsin - Educational Communications Board
Webcast	Listen Live
Website	wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to the western Waukesha County community of Delafield, Wisconsin and serving the Milwaukee metropolitan area, transmitting from south of Delafield. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's afternoon program. WHAD has its own 414 studio line for Milwaukee callers to call into locally originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD provides the HD2 Classical Network via HD Radio to the market via their HD2 subchannel.

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison (translators of WHA, which in the past translated WHAD directly by FCC definition, provide FM Ideas Network service to western Dane County). Due to this, however, its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.

See also

Wisconsin Public Radio

External links

• Wisconsin Public Radio
• Query the FCC's FM station database for WHAD
• Radio-Locator information on WHAD
• Query Nielsen Audio's FM station database for WHAD