Perion Network
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Public | |
Traded as | NASDAQ: PERI, TASE: PERI |
Industry | Software, Internet |
Founder | Yaron Adler, Ofer Adler |
Headquarters | Holon, Israel |
Area served
|
Worldwide |
Key people
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CEO: Josef Mandelbaum |
Products | Codefuel, GrowMobile, IncrediMail, Smilebox. |
Revenue | ![]() |
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Number of employees
|
400 (as of April 30, 2015) |
Website | www |
Perion is an Israel-based software company providing engagement and monetization solutions for web and mobile based digital businesses. Their headquarters are in Holon, Israel, with offices in San Francisco, CA; New York City, NY; Redmond, WA, USA; Paris, France and Barcelona, Spain.[1][2]
Contents
History
Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler. Soon after its founding, they raised $3.3 million from private and institutional sources and IPOed on NASDAQ in January 2006. They have also been listed on the Tel Aviv Stock Exchange since 2007.[3]
Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed as the new CEO.[4] Mandelbaum had previously been the CEO of American Greetings Interactive, the internet branch of American Greetings.
In August 2011 Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows and other digital photo albums.[5][6]
In November 2011 they changed its name to Perion, the Hebrew word for productivity. In November 2012 Perion purchased Israel-based SweetPacks (aka SweetIM) for approximately $41 million.[7][8] SweetPacks produced a variety of downloadable content for everyday use. In January 2014, they acquired Conduit’s ClientConnect business in an all-stock transaction valued at $660 million.
In June 2014, Perion acquired San Francisco based GrowMobile.[9] In February 2015, Perion acquired Paris-based MakeMeReach - a social media advertising platform.[10]
After their move to Holon, Perion Network incorporated CSR policies into their corporate strategy. 2% of its net profits is donated and all employees are permitted to spend up to 40 hours per year volunteering in the community.[11]
In December 2015, Perion acquired the digital advertising company Undertone for $180 million.[12]
Products
CodeFuel analyzes user data and ad revenue for app developers.[13] The mobile and desktop apps are IncrediMail, an email program and Smilebox, a desktop and mobile app for customizing and animating photos.[14] GrowMobile provides a centralized, programmatic way to purchase media.
Some of the products are included in downloads of other free software and often installed accidentally by users. These are often classified by malware [15] removal tools as potentially unwanted programs. In 2013, Google terminated Perion's contract which allowed Perion to bundle their adware with certain Google products.[16][17]
See also
References
- ↑ Lua error in package.lua at line 80: module 'strict' not found.New York Times
- ↑ Lua error in package.lua at line 80: module 'strict' not found.New York Times. Retrieved May 19, 2015
- ↑ http://www.tase.co.il/Eng/General/Company/Pages/companyMainData.aspx?ShareID=01095819&CompanyID=002240&subDataType=0&
- ↑ Lua error in package.lua at line 80: module 'strict' not found. Business Wire. Retrieved July 7, 2010
- ↑ Lua error in package.lua at line 80: module 'strict' not found. Aislyn Greene, Puget Sound Business Journal. Retrieved August 1, 2011
- ↑ Lua error in package.lua at line 80: module 'strict' not found. Robin Wauters, Tech Crunch. Retrieved August 1, 2011
- ↑ Lua error in package.lua at line 80: module 'strict' not found.Nasdaq. Retrieved November 8, 2012
- ↑ Lua error in package.lua at line 80: module 'strict' not found. Mike Butcher, Tech Crunch. Retrieved November 8, 2012
- ↑ Lua error in package.lua at line 80: module 'strict' not found.David Shamah, Times of Israel. Retrieved August 1, 2014
- ↑ Lua error in package.lua at line 80: module 'strict' not found.David Shamah, Times of Israel. Retrieved February 12, 2015
- ↑ Lua error in package.lua at line 80: module 'strict' not found.Ethical Performance
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.New York Times. Retrieved May 19, 2015
- ↑ Lua error in package.lua at line 80: module 'strict' not found.India goes digital- Videos
- ↑ http://www.malwareremovalguides.info/pup-optional-searchprotect-a-removal-guide/
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.