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City of license Braddock, Pennsylvania
Broadcast area Pittsburgh, Pennsylvania
Slogan The Heart And Soul Of Pittsburgh
Frequency 1550 kHz
First air date 1947 (as WLOA)
Format Urban Oldies
Power 1,000 watts (day)
4 watts (night)
Class D
Facility ID 68903
Callsign meaning "Zoom"; a tribute to the former WZUM 1590 Carnegie
Former callsigns WLOA (1947-1982)
WHYW (1982-1983)
WJLY (1983-1988)
WCXJ (1988-2000)
WURP (2000-2007)
WLFP (2007-2013)
Owner Edward DeHart and Stephen Zelenko
(AM Guys, LLC)
Webcast Listen Live streaming URL or
Listen Live streaming URL
Website 1550wzum.com

WZUM is an urban oldies radio station serving the Pittsburgh, Pennsylvania, market. The station broadcasts on 1550 kHz with a power of 1,000 watts daytime (4 watts at night) from studios located at 4736 Penn Avenue in Pittsburgh, and is licensed to Braddock, Pennsylvania.


Before changing to urban oldies as WZUM, most of 1550's programming was provided by the Lifestyle TalkRadio Network.

WZUM is the "Flagship Station" of the Woodland Hills Wolverine Football Network. A.W. Gusky Productions produces the broadcasts of Woodland Hills High School football on the station. All of the games are live on WZUM as well as at www.1550wzum.com. Live and archived Woodland Hills High School football broadcasts are available at www.msasports.net.


WZUM is the former sister station to WRRK, starting out as WLOA AM and FM. The AM station went through various formats and owners, frequently featuring urban music, before settling in on its current format in 2013.

As WURP, the station featured "hot talk" hosts such as The Young Turks, G. Gordon Liddy, Don and Mike, Sporting News Radio, and weekend programming from Air America Radio. WURP also aired the locally produced "UnShow with Jeff Schneider".

ICBC Holdings sold the station to BusinessTalkRadio.net in March 2007, and as WLFP, it aired shows from the Lifestyle TalkRadio Network until its sale in May 2013.

AM Guys LLC purchased the station for $14,515 from a SEC receiver appointed to operate it and other assets of the Business Talk Radio Network. AM Guys, headed by Edward DeHart and Stephen Zalenko, had leased the studio and its equipment to Business Talk Radio, and performed sales duties for the company on a contract basis. The purchase was consummated on June 18, 2013.

On June 26, 2013, the station changed its call sign to WZUM (formerly at 1590 AM in Carnegie, Pennsylvania). On July 4, 2013, the station relaunched with an urban oldies format developed by veteran Pittsburgh radio programmer Clarke Ingram.[1]


External links

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