Patreon

Patreon, Inc.

Screenshot 300px A Patreon page from January 20, 2018
Web address	patreon.com
Type of site	Membership platform
Registration	Needed
Available in	English
Users	3 Million monthly active patrons
Created by	Jack Conte Sam Yam
Launched	May 2013 (2013-05)
Alexa rank	356 (Global, October 2019)
Current status	Active

Patreon is a socially progressive crowdfunding platform owned and operated by an American company, that is popular with mostly left-wing, centrist, or apolitical YouTube content creators, musicians, and webcomic artists. It allows approved artists to obtain funding from their fans or patrons, on a recurring basis or per artwork. This San Francisco based company is often held up as an example of an SJW converged organization for its tendency to support political causes it approves of, while suppressing dissenting voices on the political right. As such it has frequently been accused of censorship, by closing the accounts of right-wing creators, including Trump supporters. The company was started in 2013 by musician Jack Conte and developer Sam Yam, who approve of the company's left-wing goals and attitudes. While severely criticized by right-wing opponents, Patreon has been praised in the mainstream media such as Forbes, Billboard, and Time magazine.

Patreon has also been criticized for high fees and associated costs. Attempts have been made to create alternatives to Patreon; one of which is Hatreon, though this company is also being suppressed. Other alternatives include Kickstarter (which has many of the same criticisms as Patreon) and Indiegogo and Podia.

In return for the service, Patreon charges a commission of 5/8/12% of monthly income (depending on plan) and transaction fees of 2.9% + $0.30 for payments over $3 or 5% + $0.10 for payments of $3 or less.

History

Logo used from May 2013–June 2017

Patreon was co-founded in May 2013 by Sam Yam and musician Jack Conte, who was looking for a way to make a living from his popular YouTube videos. Together with Sam Yam he developed a platform that allows 'patrons' to pay a set amount of money every time an artist creates a work of art. The company raised $2.1 million in August 2013 from a group of venture capitalists and angel investors. In June 2014, Patreon raised a further $15 million in a series A round led by Danny Rimer of Index Ventures. In January 2016, the company closed on a fresh round of $30 million in a series B round, led by Thrive Capital, which put the total raised for Patreon at $47.1 million.

They signed up more than 125,000 "patrons" in their first 18 months. In late 2014, the website announced that patrons were sending over $1,000,000 per month to the site's content creators.

In March 2015, Patreon acquired Subbable, a similar voluntary subscription service created by the Green brothers, John and Hank Green, and brought over Subbable creators and contents, including CGP Grey, Destin Sandlin's Smarter Every Day, and the Green brothers' own CrashCourse and SciShow channels. The merger was consequent to an expected migration of payment systems with Amazon Payments that Subbable used.

In October 2015, the site was the target of a large cyber-attack, with almost 15 gigabytes of password data, donation records, and source code taken and published. The breach exposed more than 2.3 million unique e-mail addresses and millions of private messages. Following the attack, some patrons received extortion emails demanding Bitcoin payments in exchange for the protection of their personal information.

In July 2016, Patreon sent out an email to its users, announcing changes for its more adult-oriented creators. Notably, content creators working under the “Not Safe For Work” (NSFW) categories on Patreon can now accept payments through PayPal via PayPal's subsidiary Braintree. This move now allows Adult Content creators on Patreon to accept payment more easily. Prior to this change, these creators could only accept payments through credit cards.

In January 2017, Patreon announced that it had sent over $100,000,000 to creators since its inception.

In May 2017, Patreon announced that it had over 50,000 active creators, 1 million monthly patrons, and was on track to send over $150 million to creators in 2017.

In June 2017, Patreon announced a suite of tools for creators to run membership businesses on the Patreon platform. Notable improvements included a CRM system, a mobile app called Lens, and a service to set up exclusive livestreams.

In August 2018, Patreon announced the acquisition of Memberful, a membership services company.

Business model

Patreon users are grouped by content type, such as video/films, podcast, comedy, comics, games, and education. These content creators set up a page on the Patreon website, where patrons can choose to pay a fixed amount to a creator on a monthly basis. Alternatively, content creators can configure their page so that patrons pay every time the artist releases a new piece of art. A creator typically displays a goal that the ongoing revenue will go towards, and can set a maximum limit of how much they receive per month. Patrons can cancel their payment at any time. Creators typically provide membership benefits (commonly in the form of exclusive content or behind-the-scenes work) for their patrons, depending on the amount that each patron pays.

Patrons can unlock monetary tiers that increase the content type they see from the user. A number of content creators on Patreon are also YouTubers. They are able to create content on multiple platforms, and while the YouTube videos may be available to the public, the patrons receive private content made exclusively for them in exchange for aiding the Patreon user's goal. Patreon takes a 5% commission on pledges. As of May 2017, the average pledge per patron was around $12, and a new patron pledged to a creator every 5.5 seconds.

As of February 2014, almost half of the artists on Patreon produce YouTube videos, while most of the rest are writers, webcomics artists, musicians, or podcasters. As of December 2016, Patreon's Community Guidelines allow nudity and suggestive imagery as long as they are clearly marked, but prohibit content that may be deemed pornographic or as glorifying sexual violence.

Unlike other online platforms such as YouTube and Facebook, which use trained algorithms to identify potentially inappropriate content, Patreon's trust and safety team monitors users and investigates complaints of Terms of Service violations.

Controversies

In July 2017, conservative pundit and YouTube personality Lauren Southern was banned from Patreon over concerns about Génération Identitaire's blocking of NGO ships in the Mediterranean, ferrying migrants to Europe off the Lybian coast. A letter she received from Patreon said she was removed for "raising funds in order to take part in activities that are likely to cause loss of life," referring to an incident in May involving Southern, and the larger Defend Europe mission in July, which she covered on YouTube. Philosopher, writer, and podcast host Sam Harris, who also received contributions from patrons on the website, objected to Patreon's approach and announced that he would be leaving the platform because of it. Shortly thereafter Patreon deleted the account of It's Going Down, a left-wing news website, for allegedly doxing. Patreon CEO Jack Conte subsequently announced that he would be expanding the company's appeal process, regretting the initial wording of the letter which said "[we] will not consider an appeal".

In October 2017, Patreon published an expanded version of its community guidelines, triggering a backlash from some adult content creators. A petition in protest at the changes gained 1,800 signatures, and drew a response from Jack Conte.

In December 2017, Patreon announced a service fee starting on December 18, 2017, where some fees would be charged to the patrons rather than all fees being paid by the creator. This caused backlash from a number of creators, including some who saw members of their fanbase withdraw small pledges in response. Under the new payment model, a $1 pledge would have cost a patron $1.38, and a $5 pledge would have cost $5.50, representing a 38% and 10% rise respectively. Due to this backlash and the loss of many pledges for creators, Patreon announced that they would not be rolling out these changes, and apologized to their users.

In 2018, Patreon was accused of cracking down on ASMR (autonomous sensory meridian response) videos.

In December 2018, Patreon banned right-wing figure Milo Yiannopoulos a day after he created an account as well as right-wing American political commentator James Allsup. In the same month, Patreon also banned Carl Benjamin because he "used homophobic and racist slurs" in a YouTube interview in February 2018. Benjamin defended himself, claiming Patreon had taken his words out of context, and that "the video in question should not fall under Patreon’s rules because it was on YouTube."

This ban was criticized by Sam Harris and American libertarians, who have accused it of being politically motivated. Furthermore, Jordan Peterson announced a plan to launch an alternative service that will be safe from political interference, and jointly announced with Dave Rubin in a January 1, 2019 video that they will be leaving Patreon by January 15, 2019, as a direct response to its treatment of Carl Benjamin. On January 15, Peterson and Rubin deleted their Patreon accounts.

See also

• Liberapay

External links

• Official website