WTSJ-LP

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"WBWT-LP" redirects here. For the CW station in Watertown, New York that was formerly known by the call letters WBWT, see WWTI-DT2.
WTSJ-LP
Milwaukee, Wisconsin
United States
Branding MundoMax Milwaukee
Slogan Vive al Maximo
Channels Analog: 38 (UHF)
Digital: 38 (UHF)
Subchannels 38.1 MundoMax
38.2 Buzzr
Affiliations MundoMax (2015–present)
Owner DTV America
(DTV America Corporation)
First air date December 12, 2006
Former callsigns WBWT-LP (2006–2015)
Former affiliations Azteca (2006–2012 as analog primary, 2015 as subchannel)
MundoFox (2012–2015)
Transmitter power 25 kW (analog)
13.4 kW (digital)
Height 198 m
Class LPTV
Facility ID 56213
Transmitter coordinates Lua error in package.lua at line 80: module 'strict' not found.
Licensing authority FCC
Public license information: Profile
CDBS

WTSJ-LP, UHF channel 38, is a MundoMax and Buzzr-affiliated digital television station located in Milwaukee, Wisconsin, United States. The station is owned by DTV America Corporation. The station's studio facilities are located at 1136 South 108th Street in West Allis, and its transmitter is located at the Milwaukee Public Television tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.

History

What is now WTSJ-LP has its origins in a construction permit for a low-power television station on channel 55 in Ludington, Michigan, which the Federal Communications Commission granted to Richard L. Bourassa on May 31, 1995[1] and issued the call sign W55CG.[2] Bourassa sold the station to MS Communications on November 16, 2000.[3] A month later, MS filed for a license to cover the permit, which was granted on February 16, 2001;[4] on May 24, the company obtained a construction permit to move the station to channel 53 in Milwaukee[5] as W53CC.[2] The channel 53 permit was subsequently replaced with one for operation on channel 38 (as W38DT[6]) on April 14, 2004.[7] MS Communications had plans to establish wireless cable networks, but never broadcast anything other than test patterns on its stations.[8]

Bustos Media purchased the station from MS Communications for $1,350,000 on June 9, 2006.[9][10] The previous day, MS shut down the W55CG facility in Ludington in preparation for the completion of the sale.[11] Bustos changed the call letters to WBWT-LP on August 30, 2006,[2] built the channel 38 facility in Milwaukee, began airing a test pattern in September 2006,[12] and officially signed WBWT on the air on December 12. The station originally served as an affiliate of Azteca América and also initially carried a video simulcast of the morning program from sister radio station WDDW (104.7 FM). It expected to add additional local programming to serve Milwaukee's Hispanic community.[13] Time Warner Cable began carrying the station throughout its service area in October 2009 on digital cable channel 807.[14]

Bustos filed for a construction permit with the FCC to build digital transmitter facilities on UHF channel 31 in 2010. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders.[15]

On July 25, 2012, Adalante announced that it had signed an affiliation agreement to switch its Azteca America affiliates to upstart Spanish-language network MundoFox, which officially launched on August 13.[16] However, WBWT-LP switched to the network two weeks earlier on August 1 during its non-advertised soft launch period. Azteca's national feed was eventually picked up by Time Warner and Charter.

Adalante sold WBWT-LP, along with KBTU-LP in Salt Lake City, to DTV America Corporation for $425,000 on July 16, 2015.[17][18] On October 20, DTV America changed the station's call letters to WTSJ-LP.[2]

Around the time of the sale to DTV America, the station launched their digital signal on channel 38 via a flash cut. In addition to MundoMax on 38.1, WTSJ-LP resumed their affiliation with Azteca on 38.2, with both signals transmitting in 720p. With the move of WTSJ-LP to digital operations, it was the last station in the Milwaukee market to end analog operations. Despite ending analog operations, the station continues to utilize LP calls for the time being.

In December 2015, Azteca was replaced with Buzzr and the feed converted to 480p.

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 2.2 2.3 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ "Bustos testing low-power Spanish-language TV station" (Business Journal of Milwaukee)
  13. ↑ Bustos premieres Milwaukee Azteca America TV station, Milwaukee Business Journal, December 12, 2006.
  14. ↑ http://www.timewarnercable.com/MediaLibrary/4/141/images/documents/Lineup_MilwaukeeMetro_090409.pdf
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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