Gaana (music streaming service)

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This article is about a commercial music streaming service. For the Madrasi genre of music, see Gaana.
Gaana
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Developer Times Internet
Launch date April 2010; 14 years ago (2010-04)
Platform(s)
Members Increase 150 million[1]
Pricing model Premium version: ₹99 (US$1.50) per month (within India) or $4.99 per month (outside India)
Availability Worldwide
Website gaana.com

Gaana is India's largest commercial music streaming service with over 200 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content. The entire Indian music catalog is available to users worldwide. Gaana features music from 21 Indian languages including the major languages such as Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Urdu, Odia, Marathi, Punjabi, Tamil, Telugu, Maithili, Malayalam and other Indian regional languages.[2]

Gaana[3] allows users to make their playlists public so that they can be seen by other users.[4] They can view and favorite playlists. Its mobile app was launched to support almost all popular operating systems like Android, iOS and Windows.[5] Gaana is priced at ₹99 (US$1.50) per month (within India) or $3.99 per month (outside India). Gaana becomes a subscription-only service after failing to secure fresh funds or find a buyer.[6] And it does not provide customers with free streaming from Friday 9th September 2022[7].Premium version offers Ad-free music, HD quality music streaming and allow users to download songs to play offline.

History

The domain name, Gaana.com, was first registered on 21 June 2005 and was launched in April 2010.

Gaana.com formed a partnership in February 2013 with South Indian Music Companies Association to acquire rights to music from 79 different labels. Consequently, Gaana.com had access to more than 45+ million songs. Gaana generates an annual revenue of US$5 million for Times Internet.

Micromax bought a stake in Gaana.com in October 2015.[8] In February 2018, Tencent also backed the company with an investment of $115 million.[9]

In May 2015, Gaana launched gaming innovation in their music streaming app.[10] The music app has also introduced voice assistant feature.[11]

On 8 July 2020, Gaana debuts a short video platform called HotShots[12] after the Government of India banned Bytedance-owned TikTok. In 2022, Bharti Airtel initiated acquisition talks with Times Internet for Gaana.[13]

References

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External links

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