USA Today

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USA Today
USA Today 2012logo.svg
The April 14, 2015 front page of USA Today. The blue circle of the logo has been turned into a dotted ring with a hat being tossed into it to signify Marco Rubio's announcement that he is running for President of the United States.
Type Daily newspaper
Format Broadsheet
Owner(s) Gannett Company
Founder(s) Al Neuharth
Editor Larry Kramer
Editor-in-chief David Callaway
Founded September 15, 1982; 41 years ago (1982-09-15)
Headquarters 7950 Jones Branch Drive
Tysons Corner, Virginia, 22108 and Geneva, Switzerland
Circulation 1,674,306 Daily[1] (as of March 2013)
Sister newspapers USA Weekend
USA Today Sports Weekly
ISSN 0734-7456

USA Today is a national American daily middle-market newspaper published by the Gannett Company. It was founded by Al Neuharth on September 15, 1982.[2] The newspaper ties with The Wall Street Journal and The New York Times for the position of having the widest circulation of any newspaper in the United States, a distinction it had previously held since 2003. According to the Audit Bureau of Circulations, the paper had 1.8 million copies as of March 2012[1] compared with The Wall Street Journal's 2.1 million[1] though the latter figure included the WSJ's 400,000 paid-for, online subscribers. USA Today remains the widest circulated print newspaper in the United States.[citation needed]

USA Today is distributed in all 50 states, the District of Columbia, Guam, Puerto Rico, Canada, and the United Kingdom. The newspaper is headquartered in the Tysons Corner, Virginia in Fairfax County.[3] USA Today sells for US $2 at newsstands, although it is often found free at airports and hotels that distribute it to their customers; the paper is also free online.[citation needed]


  • On June 11, 1981, Gannett printed the first prototypes of what would become USA Today.[4] Early, regional prototypes included East Bay Today in Oakland, California, a late-1970s morning edition of the Oakland Tribune, owned by Gannett at the time.[5]
  • On December 5, 1981, the Gannett Board of Directors approved the launch of the USA Today newspaper.[4]
  • On September 15, 1982, USA Today first launched in the Baltimore/Washington, D.C., area for the cost of 25 cents (equivalent to 61¢ today).[4]
  • In the fourth quarter of 1985, USA Today became the second largest newspaper in the U.S., having reached a daily circulation of 1.4 million.[4]
  • On May 6, 1986, USA Today started its first international edition via satellite, in Switzerland.[4]
  • On January 29, 1988, USA Today published the largest edition in its history; this 78-page Super Bowl edition included 44.38 pages of advertising and sold 2,114,055 copies.[4]
  • In April 1994, USA Today launched a Monday-Friday International Print Edition, rather than Tuesday–Saturday, to accommodate business travelers.[4]
  • In April 1995, USA Today launched its website: USA Today Online.[4]
  • In October 1999, USA Today started running ads on its front page.[4]
  • In 2010, USA Today launched the USA Today API for sharing data with partners of all types.[6]
  • On January 4, 2014, USA Today acquired[4]
  • In the first quarter of 2014, Gannett began inserting a condensed version of USA Today into 31 other newspapers in its network, thereby increasing the number of inserts to 35. The aim: to shore up USA Today's circulation after regaining its position as the top circulating weekday newspaper in the United States, in October 2013.[7]
  • On September 3, 2014, USA Today announced they would be cutting roughly 70 jobs.[8]
  • In October 2014, USA Today and OpenWager Inc. began partnering to release a Bingo app called USA TODAY Bingo Cruise.[9]

Layout and format

File:USA Today cover page.jpg
This February 5, 2009 issue of USA Today shows the old layout and logo of the paper prior to it being redesigned in 2012.

USA Today is known for synthesizing news down to easy-to-read-and-comprehend stories. In the main edition seen in the US and some Canadian cities, each edition consists of four sections: News (the oft-labeled "front page" section), Money, Sports, and Life. On Fridays, two Life sections are included: the regular Life for entertainment (subtitled Weekend; section E), which features television, a DVD column, film reviews and trends, and a travel supplement called Destinations & Diversions (section D). The international edition of the paper features two sections: News and Money in one; with Sports and Life in the other.

The paper does not print on Saturdays and Sundays; the Friday edition serves as the weekend edition. USA Today prints each complete story on the front page of the respective section with the exception of the cover story. The cover story is a longer story that requires a jump (readers must turn to another page in the paper to complete the story, usually the next page of that section). On certain days, the news or sports section will take up two paper sections, and there will be a second cover story within the second section.

Each section is denoted by a certain color to differentiate sections beyond lettering and is seen in a box the top-left corner of the first page, with News being blue (section A), Money with green (section B), red for Sports (section C), and purple for Life (section D). Orange is used for bonus sections (section E or above), which are published occasionally such as for business travel trends and the Olympics; other bonus sections for sports (such as for the PGA Tour preview, NCAA Basketball Tournaments, Memorial Day auto races (Indianapolis 500 and Coca-Cola 600), NFL opening weekend and the Super Bowl) previously used the orange color, but now use the sports red in their bonus sections. On days featuring bonus sections or business holidays, the Money and Life sections are usually combined into one section, while combinations of the Friday Life editions into one section are common during quiet weeks. The stock tables were discontinued after the last redesign in 2012 due to the myriad electronic ways to check individual stock prices, in line with most newspapers. Gannett's television stations (spun-off in 2015 into the new broadcast organization TEGNA Media) also now mainly use the USA Today coloring scheme in the company's newest graphics package, which was introduced in late 2012.

File:USA Today Logo.svg
Original logo, used from 1982 to 2012.

In many ways, USA Today is set up to break the typical newspaper layout. Some examples of that divergence from tradition include using the left-hand quarter of each section as reefers (front-page paragraphs referring to stories on inside pages[10]), sometimes using sentence-length blurbs to describe stories inside. As a national newspaper, USA Today cannot focus on the weather for any one city. Therefore, the entire back page of the News section is used for weather maps and temperature lists for the entire United States and many cities throughout the world, with data provided by The Weather Channel meteorologists. In the bottom left-hand corner of the weather page is a graphic called "Weather Focus", which explains various meteorological phenomena. On some days, the Weather Focus could be a photo of a rare meteorological event. On Mondays, the Money section uses its back page to present an unusual graphic depicting the performance of various industry groups as a function of quarterly, monthly, and weekly movements against the S&P 500. Like most national papers, USA Today does not carry comic strips.

Book coverage, including reviews and a national sales chart, is seen on Thursdays in Life, with the official full A.C. Nielsen television ratings chart printed on Wednesdays or Thursdays, depending on release. The paper also publishes the Mediabase survey for several genres of music, based on radio airplay spins on Tuesdays, along with their own chart of the top ten singles in general on Wednesdays. Advertising coverage is seen in the Monday Money section, which often includes a review of a current television ad, and after Super Bowl Sunday, a review of the ads aired during the broadcast with the results of the Ad Track live survey.

USA Today is headquartered in Tysons Corner, Virginia.

One of the staples of the News section is a state-by-state roundup of headlines. The summaries consist of paragraph-length Associated Press reports highlighting one story of note in each state, the District of Columbia, and one U.S. territory.

Some traditions have been retained, however. The lead story still appears on the upper-right hand of the front page. Commentary and political cartoons occupy the last few pages of the News section. Stock and mutual fund data are presented in the Money section. But USA Today is sufficiently different in aesthetics to be recognized on sight, even in a mix of other newspapers, such as at a newsstand. The overall design and layout of USA Today has been described as neo-Victorian.[11]

Also, in most of the sections' front pages, on the lower left hand corner, are "USA Today Snapshots", which give statistics of various lifestyle interests according to the section it is in (for example, a snapshot in "Life" could show how many people tend to watch a certain genre of television show based upon the type of mood they are in at the time). These "Snapshots" are shown through graphs which are made up of various illustrations of objects that roughly pertain to the graphs subject matter (using the example above, the graph's bars could be made up of several TV sets, or ended by one). These are usually loosely based on research by a national institute (with the source in the box below the graph in fine print to show credit).

Starting in February 2008, the newspaper added a magazine supplement called Open Air, appearing several times a year. Various other advertorials appear throughout the year, mainly on Fridays.

Opinion section

The opinion section prints USA Today editorials, columns by guest writers and members of the Board of Contributors,[12] letters to the editor, and editorial cartoons. One unique feature of the USA Today editorial page is the publication of opposing points of view; alongside the editorial board's piece on the day's topic runs an opposing view by a guest writer, often an expert in the field.[13]

As of 2010, the Editorial Page Editor was Brian Gallagher, who has worked for the newspaper since its founding in 1982. Other members of the Editorial Board included deputy editorial page editor Bill Sternberg, executive Forum editor John Siniff, op-ed/Forum page editor Glen Nishimura, operations editor Thuan Le Elston, letters editor Michelle Poblete, web content editor Eileen Rivers, and editorial writers Dan Carney, George Hager, and Saundra Torry.[14] The newspaper's website calls this group "demographically and ideologically diverse."[13]

Newsroom restructuring

On August 27, 2010, USA Today announced that it would be reorganizing its newsroom. 130 people were to be laid off, a new publication called USA Today Sports would be created, and the paper would be shifting its focus away from print and more on digital platforms like USA and mobile phone applications (apps).

2011 tweaks

On January 24, 2011, to reverse a revenue slide, the paper introduced a tweaked format, changing a few looks of the front pages of sections.[15]

Some of the changes include:

  • A larger logo at the top.
  • A new sans-serif font, called Prelo, for certain headlines of main stories.
  • Increasing and decreasing of mastheads and white space in order to present a cleaner style.

2012 redesign

On September 14, 2012, USA Today underwent the first major redesign in its history with brand design firm Wolff Olins, in commemoration for the 30th anniversary of the paper's first edition.[16] The print edition of USA Today now features the additions of a page covering technology stories and an increased number of color pages, while retaining longtime elements.[17] The "globe" logo used since the paper's inception was replaced with a new logo featuring a large circle rendered in colors corresponding to each of the sections, serving as an infographic that changes with news stories, containing images representing that day's top stories.[17]

The paper's website was also revamped from the ground up using a new, in-house content management system known as Presto, and a design created by Fantasy Interactive. The site was designed to be more interactive, provide optimizations for mobile and touchscreen devices, provide "high impact" advertising units, and provide the ability for Gannett to syndicate USA Today content to the websites of its local properties, and vice versa. To accomplish this goal, Gannett migrated its newspaper and television station websites to use Presto and the USA Today site design throughout 2013 and 2014.[18] Additionally, to increase their ties to USA Today, Gannett's television stations began to phase in a new on-air appearance for news programming that uses a color-coding system identical to that of the paper.[19]


In May 2012 , Larry Kramer was appointed president and publisher of the paper. The 40-year media industry veteran and former president of CBS Digital Media, is tasked with developing a new strategy for the paper as it seeks to increase revenue from its digital operations.[20] In July 2012, Kramer hired David Callaway as the paper's editor-in-chief from MarketWatch. Kramer had founded MarketWatch at CBS in 1997 and hired Callaway as its top editor two years later. Callaway had previously worked at Bloomberg covering the banking, investment-banking and asset-management businesses throughout Europe and at the Boston Herald, where he co-wrote a daily financial column on "comings and goings in the Boston business district".[21]

David Hunke was the previous publisher.[22]

USA Today: The Television Show

In 1987, Gannett and producer Grant Tinker began developing a newsmagazine series for first-run syndication that attempted to bring the breezy style of USA Today to television.[23] The result was the USA Today: The Television Show (later retitled USA Today on TV, then shortened to simply USA Today), which debuted on September 12, 1988.[24] Correspondents on the series included Edie Magnus, Robin Young, Boyd Matson, Kenneth Walker, Dale Harimoto, Ann Abernathy, Bill Macatee and Beth Ruyak. As with the newspaper itself, the show was divided into four "sections" corresponding to the different parts of the paper – News, Money, Sports and Life.

The series was plagued by low ratings and negative reviews from critics throughout its run; the program also suffered from airing in undesirable timeslots in certain markets, including in the country's largest media market, New York City, where WCBS-TV aired the program in a pre-dawn early morning slot. WNBC acquired the series from WCBS five months into the program's run, airing it at 9:30 AM, but it fared no better in its new time slot.[25] (Canadian television station City TV, in contrast, ran it at 5 pm.)[26] These setbacks led to the cancellation of the TV version of USA Today in November 1989 after one-and-a-half seasons; the final edition aired on January 7, 1990.[27]


In popular culture

File:USA Today BTTF Logo.png
The futuristic Logo used in Back to the Future Part II

USA Today has been parodied in various media over the years, such as:


  • A futuristic 2015 edition of USA Today (Hill Valley edition) is seen in Back to the Future Part II (1989). As a tribute of the movie, the newspaper ran a recreation of the front page, featuring the exact headlines portrayed in the movie, on October 22, 2015, the exact date of the edition the protagonist Marty McFly read in the movie. (He travels to October 21, 2015 (One day prior), the newspaper is the following day's paper[28]
  • A spinoff red planet version entitled Mars Today seen in the original Total Recall (1990)
  • An animated, dynamically updating e-paper version seen in Minority Report (2002)
  • The alternate history movie C.S.A.: The Confederate States of America (2004) features a newspaper called CSA Today


  • The computer game Hidden Agenda (1988) features excerpts from a newspaper called USA Yesterday in press digests.
  • In the 1998 adaptation of the computer game, Where in the USA is Carmen Sandiego?, the player's success or failure is headlined in the paper, USA Someday.
  • Tomb Raider III Gold: The Lost Artifact (2000) features an article in a newspaper published by UK Today, a fictitious UK-based parody of USA Today, featuring similar cover designs and logos. The header "The Nation's Source of Information", and slogan "No. 1 in the UK... First in the World", also parody the header and slogan found in the real newspaper.


  • In country musician Alan Jackson's song "USA Today", on the album What I Do (2004), the paper considers doing a story of the loneliest man in the "USA today".


  • The Harvard Lampoon published a parody issue of USA Today in 1986.[citation needed]
  • An extended sequence of Doonesbury strips in the 1980s mocked the paper.
  • The comedy publication The Onion publishes a feature on its front page called "Statshot", patterned after similar statistics published on the front page of USA Today.


  • A newspaper with a similar logo, titled Universe Today, appears in several episodes of the television series Babylon 5. The newspaper is custom-printed at a booth, where each customer can choose certain sections to include or exclude, one of which is titled "Eye on Minbari". Universe Today makes its first appearance in "The Gathering" (February 22, 1993); it also appears in "And the Sky Full of Stars" and "Divided Loyalties".
  • In Sliders (1995),[when?] a newspaper called BSA Today is seen in an alternate reality, wherein North America is still governed by the United Kingdom as the British States of America
  • On The Colbert Report, Stephen Colbert frequently refers to the paper as "today's The USA Today." He sarcastically criticizes the newspaper for its abundant use of colors and flashy, uninformative infographics.[citation needed]
  • In The Simpsons episode "Homer Defined" (October 17, 1991), Homer reads a newspaper called US of A Today with the cover story: "America's Favorite Pencil – #2 is #1". Homer reads aloud another headline: "SAT scores are declining at a slower rate". After Lisa criticizes the publication, Homer says, "this is the only newspaper in the country that's not afraid to tell the truth: that everything is just fine".

See also


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  20. "Larry Kramer Named Publisher of USA Today", Huffington Post, May 15, 2012.
  21. Wilkerson, David B., "Callaway to become top USA Today editor", MarketWatch, July 10, 2012. Retrieved July 10, 2012.
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  23. And Now, Folks... Here's Tomorrow's News New Show, New Concept – A Newspaper on TV, The Boston Globe, December 15, 1987. Retrieved September 14, 2012 via HighBeam Research.
  24. Now, Here's the Good News...;USA Today's TV Spinoff, Focusing on 'the Journalism of Hope', The Washington Post, September 12, 1988. Retrieved September 14, 2012 via HighBeam Research.
  25. 'USA Today on TV' Remains a Secret in NYC, 'Albany Times Union, August 21, 1988. Retrieved September 15, 2012 via HighBeam Research.
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  27. 'USA Today on TV' Axed; Low Ratings Lead Gannett, Tinker to Cancel, The Washington Post, November 23, 1989. Retrieved September 14, 2012 via HighBeam Research.

External links