From Infogalactic: the planetary knowledge core
The Moon is Earth's only natural satellite and is the fifth largest satellite in the Solar System. It is the largest natural satellite in the Solar System relative to the size of its planet, a quarter the diameter of Earth and 1/81 its mass, and is the second densest satellite after Io. It is in synchronous rotation with Earth, always showing the same face; the near side is marked with dark volcanic maria among the bright ancient crustal highlands and prominent impact craters. It is the brightest object in the sky after the Sun, although its surface is actually very dark, with a similar reflectance to coal. Its prominence in the sky and its regular cycle of phases have since ancient times made the Moon an important cultural influence on language, the calendar, art and mythology. The Moon's gravitational influence produces the ocean tides and the minute lengthening of the day. The Moon's current orbital distance, about thirty times the diameter of the Earth, causes it to be the same size in the sky as the Sun—allowing the Moon to cover the Sun precisely in total solar eclipses. Template:/box-footer
Aristarchus is a prominent lunar impact crater that lies in the northwest part of the Moon's near side. It is considered the brightest of the large formations on the lunar surface, with an albedo nearly double that of most lunar features. The feature is bright enough to be visible to the naked eye, and is dazzling in a large telescope. It is also readily identified when most of the lunar surface is illuminated by earthshine. The crater is located at the southeastern edge of the Aristarchus plateau, an elevated area that contains a number of volcanic features, such as sinuous rilles. This area is also noted for the large number of reported transient lunar phenomena, as well as recent emissions of radon gas as measured by the Lunar Prospector spacecraft. Aristarchus was originally named after the Greek astronomer Aristarchus of Samos by the Italian map maker Giovanni Riccioli. His work Almagestum novum ("New Almagest"), published in 1651, gave the spot-shaped telescopic features (later called craters) eponyms of noted astronomers and philosophers. Although it was already widely adopted, the name didn't become an official international standard until a vote by the IAU General Assembly in 1935.
Astronaut James B. Irwin, lunar module pilot, gives a military salute while standing beside the deployed U.S. flag during the Apollo 15 lunar surface extravehicular activity (EVA) at the Hadley-Apennine landing site.